Cable channel A&E, New York City, next month throws a 15th birthday bash for the popular “Biography” series in the form of the network’s first-ever mobile marketing campaign.
The Biography 15 Years Celebration Tour begins April 19 in Los Angeles and will hit 10 markets including Chicago, Denver, and Seattle before concluding June 16 in New York City. The 1,375-square-foot exhibit will visit busy metro locales and tourist hotspots. Visitors will be able to tape a short “Biography” episode of their own in a mock studio, pose for a faux cover of “Biography” magazine, or explore their family’s roots via genealogy kiosks. “Who Am I” game shows will challenge consumers to guess celebrity identities’ an exhibit of local community heroes that will change for each market. Civic Entertainment Group, New York City, handles.
“This property has incredible staying power,” says A&E senior vp-marketing Michael Mohamad. “We’re celebrating the show by bringing the brand to our viewers.”
