Chief Marketer Staff

• Mastercard Program Removes Implementation Barrier

  MasterCard International has signed a co-marketing agreement with Welcome Real-time. The agreement gives MasterCard members access to Welcome’s XLSmart,

• DIRECT Listline

  National Law Journal This file of 19,400 active subscribers has been updated. The National Law Journal has the largest paid circulation of any weekly

• MeritDirect Wins New-to-Market Pitney Bowes Account

  Pitney Bowes Small Business Solutions has awarded the management of its files to MeritDirect. The appointment includes two new-to-market files: the 94,877-name

• Rapp Collins Finalist–or Winner?–for Citizens Bank’s DM Business

  Citizens Bank denied reports that Rapp Collins had been awarded the direct marketing business for the bank, but said the New York agency was a finalist.

• Scholastic/Grolier Offers E-mail, Postal Addresses

  List Services Corp. is managing the new Scholastic/Grolier file, which consists of 750,000 adults who purchase children’s books and other products. These

• Agencies

  Wet Seal to Relaunch Catalog

  Apparel dealer The Wet Seal Inc. will relaunch its direct marketing business in July with a 1.2-million-copy catalog mailing. The book will include some

• Agencies

  They’re Catching On

  SLOWLY BUT SURELY, postal lists containing e-mail selects and appends have begun appearing on the market. Some mailers are testing these combined files.

• Agencies

  Road Warriors

  Affinity Group began e-mail marketing two years ago. The company has a permission-based opt-in e-mail database of about 500,000 unique names, up from

• A&E THROWS A “BIOGRAPHY” BIRTHDAY BASH

  Cable channel A&E, New York City, next month throws a 15th birthday bash for the popular “Biography” series in the form of the network’s first-ever mobile

• Agencies

  Milwaukee Journal Sentinel Increases Mail Budget

  THANKS TO A multimillion-dollar database investment in 2000, the Milwaukee Journal Sentinel will shift resources from telemarketing to direct mail this