Chief Marketer Staff

• Bigfoot Interactive Revamps to Serve Vertical Markets

  E-mail marketing company Bigfoot Interactive has reworked its business model to serve specific vertical markets. The change allows clients within the

• NFL SHUFFLES SPONSOR RANKS

  The National Football League, New York City, last week cut veteran sponsors Coca-Cola, Miller Brewing Co., and Anheuser-Busch in favor of Pepsi-Cola Co.

• Agencies

  Waiting for Pink Slips

  LET’S SEE: Two postal rate increases in 2001. Another one on the way in 2002, and a very good chance the U.S. Postal Service will ask this fall for yet

• Agencies

  Catalogers: Look, Listen and Learn

  This is the second of two columns on improving catalog performance. Catalogers should be checking the following areas regularly to ensure their books

• Agencies

  Time Inc. Tests Combination Offers

  Time Inc. is awaiting results of a 40,000-piece direct mail test featuring a combination offer for two of its magazines. And it’s not the only publisher

• Agencies

  Brown Shoe Expands Postcard Program

  Brown Shoe Co., building on a program launched in 2001, will send 1.1 million postcards to its Naturalizer footwear customers this year at a cost of $300,000.

• Agencies

  Razzle-dazzle ‘Em

  THE NEWS can be a little depressing, can’t it? I know, I know. What I just wrote was one of the massive understatements of our time. But it’s often easy

• Agencies

  Driving Test

  FordDirect proves the rule that data is as important in the online world as it is offline. The company formed as a joint venture between Ford dealers

• Agencies

  What’s Left of Federated Direct?

  With Fingerhut Cos. about to be sold or liquidated, Federated Department Stores Inc.’s direct division is free to focus on what’s working, according to

• Cooking with Gas

  Steve Lewis was cold in the test kitchen The 17-year franchisee was helping Burger King’s R&D team develop recipes for 2003 the second phase of an ambitious