Chief Marketer Staff
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Getaway Giveaway
Earlier this year, Endless Vacation Rentals found itself with 200,000 accommodations to let in 100 countries and next to zero name recognition here in
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RICH PEOPLE BAG NEIMAN’S JAGS
So much for the new austerity Luxury retailer Neiman Marcus sold out of its special edition 2010 Jaguar soon after unveiling its Christmas Book fantasy
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Agencies
New Sweeps Rules in Puerto Rico
Puerto Rico has revised its Sweepstakes and Games of Chance Regulation, removing legal barriers that previously forced advertisers to void sales promotions in the U.S. territory and that limited participation in many prize contests only to residents
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Mobile
Codes About to Break
Face it: If you use your mobile phone mostly for talking, you’re old Today’s phones are morphing into Swiss Army knives of communications capabilities,
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Agencies
Incentives Suppliers Focus on Social Media
A new study from The Advertising Specialty Institute reports that 53% of incentive-product distributors and 48% of suppliers will be increasing the time they spend on social networking in the next two years
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Agencies
Schwan’s Tempts Potential New Customers
This fall, home food delivery service SCHWAN’S tempted 5,000 potential new customers with an offer of free delivery on any product under $10
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Straight Talk for E-mailers
AS WE NAVIGATE THE TURN FROM 2009 into a new and hopefully better year, here’s a little marketing advice from me and everyone like me: Stop trying to
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Agencies
When to Send: E-Mail Timing Tips
Contrary to what some marketers assume, people generally don’t open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based
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Agencies
The Road Ahead
More ways for players to participate such as designing a character or syncing up a player’s voice to a character are being built into games. The goal
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Agencies
E-mail Tops in ROI
Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the Direct Marketing Association’s recently released Power