Chief Marketer Staff

• Email

  The Value of Being Social: Putting a Price on Friendship

  In the early days of social media, it might have been okay to bow to peer pressure and be out there simply because everyone else was doing it. But times

• Agencies

  Frito Lay Develops Portfolio of Products for Women

  Frito-Lay developed a portfolio of products specifically for women around its “Only in a Woman’s World”

• Surveys Help Toshiba Scan for Satisfaction

  Consumers waiting in line for their flu shots and the docs with the needles aren’t the only ones concerned about healthcare reform. B-to-B marketers have

• Mobile

  A Google in Your Pocket?

  Elsewhere in this issue we mention Google-watching as a trend for 2010

• Agencies

  Rough Times for Good Causes

  THE ECONOMY IS TIGHT, WHICH MEANS POCKETS AREN’T AS DEEP For nonprofits, this means retention is the order of the day. Richard Geiger, strategic relationship

• Testing Nonprofit Wish Lists

  THE CALENDAR YEAR-END SURGE IN DONATIONS is often required for many nonprofits to balance their budgets after a long and targeted fundraising campaign.

• Agencies

  Fun for the Faithful

  Want loyal customers? Ask if they can come out and play Sweeps and contests are a great way to add excitement to loyalty programs and educate consumers

• Getaway Giveaway

  Earlier this year, Endless Vacation Rentals found itself with 200,000 accommodations to let in 100 countries and next to zero name recognition here in

• RICH PEOPLE BAG NEIMAN’S JAGS

  So much for the new austerity Luxury retailer Neiman Marcus sold out of its special edition 2010 Jaguar soon after unveiling its Christmas Book fantasy

• Agencies

  New Sweeps Rules in Puerto Rico

  Puerto Rico has revised its Sweepstakes and Games of Chance Regulation, removing legal barriers that previously forced advertisers to void sales promotions in the U.S. territory and that limited participation in many prize contests only to residents