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Chief Marketer Staff

  • Agencies

    Pride of Placement

    If you wonder why branded entertainment is on the rise just think about your own viewing habits. Chances are you’re spending less time watching broadcast TV and more time with niche cable channels or Internet TV

  • Agencies

    Why People Clip Coupons

    Some 37.4% of consumers said they are clipping more coupons than last year because they need to stretch their budgets

  • Agencies

    Cyber Monday Sales Could Set A Record $900 Million

    Consumers already worried about their jobs shifted online shopping sprees yesterday from midday to early morning and evening hours for fear of getting caught surfing for digital picture frames or iPods during business hours

  • Consumers Test EA Sports Fitness Software in Pop-Up Shops

    EA Inc. has opened up two pop-up shops in major cities to promote its new EA Sports Active Personal Trainer and More Workouts for the Nintendo Wii console

  • 50 Companies Making Best Use of Facebook

    Coca-Cola landed the top spot in the first annual ranking of the top 50 companies making the best use of Facebook by Slate’s The Big Money.com

  • News Briefs

    AMERICAN EAGLE OUTFITTERS: and the NIRSA Services Corp., in partnership with NIRSA/Hyperlife College Marketing, have signed a four-year sponsorship

  • Getaway Giveaway

    Earlier this year, Endless Vacation Rentals found itself with 200,000 accommodations to let in 100 countries and next to zero name recognition here in

  • RICH PEOPLE BAG NEIMAN’S JAGS

    So much for the new austerity Luxury retailer Neiman Marcus sold out of its special edition 2010 Jaguar soon after unveiling its Christmas Book fantasy

  • Agencies

    New Sweeps Rules in Puerto Rico

    Puerto Rico has revised its Sweepstakes and Games of Chance Regulation, removing legal barriers that previously forced advertisers to void sales promotions in the U.S. territory and that limited participation in many prize contests only to residents

  • Mobile

    Codes About to Break

    Face it: If you use your mobile phone mostly for talking, you’re old Today’s phones are morphing into Swiss Army knives of communications capabilities,