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Chief Marketer Staff

  • USPS Proposes New Flats Eligibility Requirements

    The U.S. Postal Service is proposing a change the eligibility requirements for automatable catalogs, periodicals, bound printed matter and other polywrapped

  • Vermont Teddy Bear Debuts New Gift Property

    Vermont Teddy Bear Co. has launched Pajamagram, a new gift delivery service. Elizabeth Robert, CEO of the Shelburne, VT-based direct marketer insisted

  • Gateway Posts Net Loss, Dramatic Revenue Falloff

    Gateway, Inc. took a first quarter net loss of $123 million, an improvement from the net loss of $502.9 million it recorded in first quarter 2001. But

  • NEW YORK WARNS AGAINST ONLINE REBATES

    New York attorney general Elliott Spitzer is scrutinizing online rebate companies after getting 200 complaints about UrbanQ.com, Cedarhurst, NY, which

  • COKE STRIKES BACK

    After seeing partnerships with the NFL and United Airlines move to rival Pepsi-Cola Co. in recent weeks, Atlanta-based Coca-Cola struck a four-year marketing

  • List Veteran Chris Page Dies at 63

    List industry veteran Chris Page died Monday at the Tandet Center for Continuing Care in Stamford, CT. He was 63. The cause of death was complications

  • Deluxe Optimistic on 2002 After Solid First Quarter

    Deluxe Corp. generated $54.6 million in net income, a 28.5% increase over the $42.5 million it realized in first quarter 2001. The check- and form-printing

  • DIRECT Listline

    Salesian Missions Spanish-Speaking Donors This file consists of 115,494 Spanish-speaking mail order buyers or donors who have responded to Spanish-language

  • Higher Charge-Offs, Accounting Change Hurts Metris

    Metris Companies Inc. reported first-quarter net income of $52.3 million, down from the $56 million it generated during the same period in 2001. The company

  • Coldwater Creek Reports DM Sales Falloff

    Coldwater Creek remained profitable in 2001, thanks in large part to cost efficiencies. But its total sales fell by 16% during the fourth quarter, and its direct sales by an even greater percentage.