Chief Marketer Staff

• Office Depot Doubles Earnings in First Quarter

  Office Depot nearly doubled its first-quarter net earnings to $102.7 million, compared with the same period last year. The company’s sales blipped rose

• ALC Wins National Magazine Exchange File

  American List Counsel has been named manager of the National Magazine Exchange sweepstakes file. The list includes over 8 million names., and 600,000

• Household Income Grew in 2001: Survey

  Americans had more money in 2001 than they did the year before, according to a survey by The Media Audit. For example, 31 million adults–24.3% of the

• MetaResponse Group Wins Sunbelt Software Files

  MetaResponse Group, of Deerfield Beach, FL, has been named manager of the Sunbelt Software and W2K News lists, effective May 9. Sunbelt Software offers

• Williams-Sonoma Upgrades 2002 Earnings Guidance

  Williams-Sonoma has readjusted its finances upward, saying that first quarter sales would total between $465 million and $475 million.

• Higher Charge-Offs, Accounting Change Hurts Metris

  Metris Companies Inc. reported first-quarter net income of $52.3 million, down from the $56 million it generated during the same period in 2001. The company

• Lake Group Offers New Order Tracking Services

  Lake Group Media Inc., of Rye, NY, has introduced two new tools for keeping track of list orders. One is automatic e-mails confirming shipment of list

• German Post Office May Lose Part of Letter Monopoly

  Deutsche Post, the German postal service, may lose at least part of its letter monopoly, according to Associated Press. The post office now has a monopoly

• Letter to the Editor

  In response to the final quote in the letter from Robert Borders: “Next you’ll be telling me there’s no such thing as a tooth fairy!” (DIRECT Newsline,

• Amazon.com Accepting Package Inserts

  Amazon.com will for the first time accept package inserts. The program has been assigned to AM/Direct, a division of Peterborough, NH-based Millard Group