Chief Marketer Staff

• FTD.COM’s Revenue, Income Up on Increased Sales

  FTD.COM’s third-quarter revenue and order growth were spurred by a strong Valentine’s Day and additional business from National Flora, a second quarter acquisition. Adding to the upswing, the Easter holiday fell within the quarter.

• BALLY TOTAL FITNESS FEELS IN THE PINK

  Bally Total Fitness, Chicago, extended its endorsement deal (which began via early-2002 TV spots) with pop star Pink last week by announcing a sponsorship

• FTD.COM’s Revenue, Income Up on Increased Sales

  FTD.COM’s third-quarter revenue and order growth were spurred by a strong Valentine’s Day and additional business from National Flora, a second quarter

• Movie Madness

  Real keen marketing, folks. Lure

• Revenue Drops in Profitable Third Quarter for MemberWorks

  MemberWorks, an affinity marketing membership firm, reported third-quarter 2002 revenue of $100.8 million, down from $133.9 million in third quarter 2001.

• Revenue Slips, Income Falls at Martha Stewart

  Martha Stewart Omnimedia Inc.’s revised contract with Kmart gave some needed lift to its merchandising revenue, as the company’s other segments either

• Live From Chicago: Promotional Push Helps CADM Boost Monthly Attendance

  An increased promotional push relying heavily on viral e-mail marketing has helped the Chicago Association of Direct Marketing (CADM) boost attendance

• 7-ELEVEN SERVES WWF-FLAVORED SLURPEES

  C-store giant 7-Eleven proves you’re never too big for a Slurpee with a new campaign featuring personalities from World Wrestling Federation Entertainment,

• PHARMACY ASSOCIATION TO CURB DOCTOR INCENTIVES

  The Pharmaceutical Research and Manufacturers of America, Washington, DC, is revising its code of ethics to ban the use of extravagant incentives for

• Live From Chicago: Jones Becomes Second Woman to Receive Downs Award

  On Wednesday, Susan K. Jones will become the second woman in the history of the Chicago Direct Marketing Association to receive the Charles S. Downs Chicago