Chief Marketer Staff

• Live From DMD New York: 6,000 Delegates Attend

  Some 6,200 delegates attended the DMD New York Conference during the first two days, Connie LaMotta, media consultant of DMD New York, said. The number

• Kmart Rebrands BlueLight.com as Kmart.com

  Kmart has relaunched its e-commerce site, rebranding the business previously known as BlueLight.com as Kmart.com. The look of the site has been updated

• Live From DMD New York: Who Is Opening Direct Mail?

  The number of people who responded to direct mail by visiting a Web site has decreased in the last year, according to a study by integrated marketing company Vertis. In 2001, 38% of people responded to direct mail from financial services, insurance companies and non-profits by visiting the Web. This year, it’s 30%.

• Scammer Uses ‘Do-Not-Call’ Claim to Get Data on Consumers

  A telemarketing scam being investigated by the New York State Consumer Protection Board and Verizon gets citizens to give out personal information by

• Top-Level Domain Providers Offer E-mail Service

  Two Ft. Lauderdale companies have joined forces to provide personalized e-mail addresses under the suffix .SR. Customers will use e-mail addresses using

• Live From DMD New York: Animation Works in DRTV

  Direct response television advertisers should try animation, especially to communicate difficult or unexciting ideas. Marla Hoskins, president of the

• MKTG Board to Buy Firm’s Stock on the Open Market

  Certain board members of MKTG Services Inc., including its chairman, have begun purchasing the company’s stock on the open market. The purchases are expected

• Live from DMD New York: The Vision of a New Ad-Tracking Code

  What the UPC bar code did for the retail industry is what a new digital coding system, to be introduced next month, is expected to do for the advertising

• JetBlue Starts Loyalty Program

  Low-fare airline JetBlue Airways Corp. has started a loyalty program based on points instead of miles. The new program, TrueBlue, which rewards the airline’s

• Live From DMD New York: Creating a Common Sense Privacy Policy

  Honoring customer privacy gives a company an opportunity to build its brand image; loyalty and trust of customers; and profit, said Barbara Lawler, chief