Chief Marketer Staff
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Live From DMD New York: 6,000 Delegates Attend
Some 6,200 delegates attended the DMD New York Conference during the first two days, Connie LaMotta, media consultant of DMD New York, said. The number
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Teamsters Turn Down Initial UPS Proposal
The International Brotherhood of Teamsters, which represents United Parcel Service workers, expressed doubts that a new contract could be worked out much before the July 31 deadline.
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Live from DCI Boston: CRM Helps FleetBoston Improve Non-Credit Product Sales
A CRM initiative has helped FleetBoston Financial grow its non-credit product sales with its over 500,000 customers. At DCI
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Courtenay Communications May Buy DMD New York
Courtenay Communications is in serious discussions to purchase the Direct Marketing Days New York conference, BtoB Online reported. The conference spokeswoman
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Foot Locker CEO Sees Continued Direct Growth
Foot Locker Inc. president and CEO Matthew D. Serra told shareholders yesterday that he sees continued expansion of the company’s catalog and Internet
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Bookspan Streamlines PIP Programs
Bookspan is consolidating its fulfillment at one facility and in the process, streamlining its book-of-the-month club package insert programs (PIP). Eight
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DIRECT Listline
Universal Marketing Phone Card Buyers These 390,000 paid buyers have all purchased a telephone debit card for $10, $20, or $50 from Universal marketing’s
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Lenox Collection’s Wedding Boutique
Coinciding with the start of this summer’s wedding season, china and gift manufacturer Lenox Collections coordinated a dual-channel campaign for its new Wedding Boutique.
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House Panel To Vote On Postal Reform Bill Today
In an unusual parliamentary procedure, the House Government Reform Committee is scheduled to vote on a postal reform bill Thursday morning that may or may not be introduced beforehand.
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Orbitz Launches Gay and Lesbian Travel Site
Orbitz.com launched a microsite yesterday aimed at gay and lesbian travelers. A significant print campaign in the gay lifestyle publications such as Out,