Chief Marketer Staff

• Live From DMD New York: Creating a Common Sense Privacy Policy

  Honoring customer privacy gives a company an opportunity to build its brand image; loyalty and trust of customers; and profit, said Barbara Lawler, chief

• Primedia Business Masterfile Introduced

  Statlistics is debuting a 3.6 million-name masterfile of subscribers to Primedia Business Magazines & Media’s controlled circulation magazines. Some 922,700

• Cozens Named Interactive Senior Account Manager at LSC

  Patrick Cozens has been appointed senior account manager, interactive marketing at List Services Corp. Cozens will manage and expand new marketing opportunities

• HoneyBaked Ham Buys Competitor Heavenly Ham

  (Catalog Age) Atlanta-based cataloger/retailer HoneyBaked Ham Co. of Georgia purchased a competing retailer, Roswell, GA-based Heavenly Ham. The terms

• DIRECT Listline

  Bass Pro Shops Millard Group Inc. has been tapped to manage the file of 842,000 last-12-month catalog buyers are outdoor enthusiasts. The Bass Pro Shops

• Sears Completes Cash Tender Offer for Lands’ End

  Sears, Roebuck and Co. has completed its cash tender offer, at $62 per share, for all of the issued and outstanding shares of common stock of Lands’ End

• Live From DMD New York: Lazarus Wins Marketer of the Year Award

  Why would an ad person get this award? demanded Shelly Lazarus, chairman and CEO of Ogilvy & Mather Worldwide, in accepting the Marketer of the Year award

• Short Cuts

  The Yankee Candle Company Inc. has elected Robert R. Spellman, the company’s senior vice president of finance and CFO, to its board of directors, increasing

• Worldata/WebConnect to Manage Horizon Publishing Newsletter Files

  Worldata/WebConnect has been named to manage the Horizon Publishing Newsletter files. The appointment takes effect July 12. Horizon Publishing Co. publishes

• Bertelsmann Ponders Sale of 25 Units

  Germany’s Bertelsmann AG is considering selling 25 small and medium-sized units, including specialist science publisher BertelsmannSpringer, according to the Associated Press.