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Chief Marketer Staff

  • DVC LAUNCHES EXPERIENTIAL DIVISION

    DVC Worldwide, Morristown, NJ, has launched an independent experiential marketing company under the guidance of John Palumbo, formerly chief strategy

  • KIA LOOKS TO ‘RING’ UP TEST DRIVES

    Irvine, CA-based Kia Motors last week announced a deal with New Line Cinema, New York City, to be exclusive automotive partner for the August 6 home video

  • HEINZ PLEDGES $100 MILLION MARKETING BOOST

    H.J. Heinz Co. revamped its portfolio and committed another $100 million to marketing this year in an effort to boost sales three to four percent beginning

  • Short Cuts

    Cahners Business Lists has relocated from Des Plaines, IL to Oakbrook, IL. The new phone number is 630-288-8305. List Services Corp., Bethel, CT, has

  • Postal Bill Defeat Chagrins Industry

    The House Government Affairs Committee decisively defeated the Postal Accountability and Enhancement Act, effectively scuttling the prospect of legislative reform of the U.S. Postal Service for at least the next two years.

  • Truste Joins With Mobile Trade Group On Privacy

    The Mobile Marketing Association (MMA), a trade group for wireless marketers, has teamed up with online privacy organization Truste to explore reconciling

  • L90 Keeps Nasdaq Listing

    L90 has been granted approval by Nasdaq to continue the listing of its common stock on the Nasdaq National Market System provided it complies with Nasdaq marketplace rules.

  • RJR FINED $2O MILLION FOR OFFENSIVE ADS

    A California judge fined RJ Reynolds Tobacco Co. $20 million last week for placing ads in magazines popular with teens, including “Sports Illustrated,”

  • Live from DCI Boston: Zurich Increases Retention With Intranet

    An Intranet system in which customers can check updated account information helped commercial property-casualty insurer Zurich North America increase

  • Foot Locker CEO Sees Continued Direct Growth

    Foot Locker Inc. president and CEO Matthew D. Serra told shareholders yesterday that he sees continued expansion of the company’s catalog and Internet