Chief Marketer Staff

• Jupiter Sells Research and Events Business to INT Media

  Jupiter Media Metrix, Inc. will sell its research and events operations to INT Media Group Inc. for $250,000. Under the terms of the agreement, INT Media

• Short Cuts

  Shira D. Goodman, executive vice president of marketing for Staples Inc., has joined the Stride Rite Corp. board of directors. Goodman, who will keep

• Magazine Subscriber File Under Fire

  A new magazine subscriber list has drawn the fire of both publishers and list professionals.

• KIA LOOKS TO ‘RING’ UP TEST DRIVES

  Irvine, CA-based Kia Motors last week announced a deal with New Line Cinema, New York City, to be exclusive automotive partner for the August 6 home video

• HEINZ PLEDGES $100 MILLION MARKETING BOOST

  H.J. Heinz Co. revamped its portfolio and committed another $100 million to marketing this year in an effort to boost sales three to four percent beginning

• Short Cuts

  Cahners Business Lists has relocated from Des Plaines, IL to Oakbrook, IL. The new phone number is 630-288-8305. List Services Corp., Bethel, CT, has

• Postal Bill Defeat Chagrins Industry

  The House Government Affairs Committee decisively defeated the Postal Accountability and Enhancement Act, effectively scuttling the prospect of legislative reform of the U.S. Postal Service for at least the next two years.

• Live from DCI Boston: Improvements Cut Some EIC Some Cancellations 29%

  Improvements in its call center helped Electric Insurance Co. (EIC) reduce the number of policies cancelled because of non-payment by 29%. EIC implemented

• DVC LAUNCHES EXPERIENTIAL DIVISION

  DVC Worldwide, Morristown, NJ, has launched an independent experiential marketing company under the guidance of John Palumbo, formerly chief strategy

• EC Clears Publicis-Bcom3 Merger

  The European Commission Wednesday cleared France’s Publicis Group SA’s proposed $3.2 billion acquisition of U.S.-based competitor Bcom3 Group Inc, according