Chief Marketer Staff

• Courtenay Communications May Buy DMD New York

  Courtenay Communications is in serious discussions to purchase the Direct Marketing Days New York conference, BtoB Online reported. The conference spokeswoman

• House Panel To Vote On Postal Reform Bill Today

  In an unusual parliamentary procedure, the House Government Reform Committee is scheduled to vote on a postal reform bill Thursday morning that may or may not be introduced beforehand.

• Live From DMD New York: DRTV Can Help Retail Sales

  Direct response television can work to promote retail sales, despite its longstanding image of promoting products “not sold in stores,” Mike Medico, president

• Foot Locker CEO Sees Continued Direct Growth

  Foot Locker Inc. president and CEO Matthew D. Serra told shareholders yesterday that he sees continued expansion of the company’s catalog and Internet

• Live From DMD New York: Yahoo to Send E-mails Based on Search Engine Activity

  Yahoo Inc. announced today that it will debut a service that will let direct marketers send targeted e-mails to consumers based on their search engine activity.

• Bookspan Streamlines PIP Programs

  Bookspan is consolidating its fulfillment at one facility and in the process, streamlining its book-of-the-month club package insert programs (PIP). Eight

• Kmart Rebrands BlueLight.com as Kmart.com

  Kmart has relaunched its e-commerce site, rebranding the business previously known as BlueLight.com as Kmart.com. The look of the site has been updated

• Orbitz Launches Gay and Lesbian Travel Site

  Orbitz.com launched a microsite yesterday aimed at gay and lesbian travelers. A significant print campaign in the gay lifestyle publications such as Out,

• Lenox Collection’s Wedding Boutique

  Coinciding with the start of this summer’s wedding season, china and gift manufacturer Lenox Collections coordinated a dual-channel campaign for its new Wedding Boutique.

• Live from DMD New York: E-Mail B-to-B Database Debuts

  Harvest Marketing LLC and Direct Media Inc. launched an opt-in email database for business-to-business marketers yesterday, three months after announcing