Chief Marketer Staff
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Agencies
BASF Builds Farmer Loyalty Program
FOLLOWING a promising 6% response to a spring test mailing, BASF is rolling out a larger drop this month, encouraging companies to participate in its
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Acquisitions
LANDS HO Sears, Roebuck and Co., Hoffman Estates, IL, has taken on new life as an apparel retailer with the $1.9 billion acquisition of Dodgeville, WI-based
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Funeral Services Set for Jens Runge
Funeral services for Jens Runge will be held Tuesday, July 2 at the Adams-Cordovano Funeral Home, 15 Church St., Carmel, NY. Friends and family may visit
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Agencies
Rich-Media Slam Dunk
The National Basketball Association netted a 29% open rate for an e-mail promotion containing video footage it broadcast to 120,000 people the night before
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Marketing Services
Promotional products distributor American Identity, Kansas City, MO, named Richard Witaszak cfo. King-Casey, Inc., Norwalk, CT, named Tony Pearson senior
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Listline-2
DIRECT Listline Tuesday, July 2, 2002 ON TODAY’S LISTLINE: NEW TO MARKET LISTS: *Business Solutions Magazine BUSINESS SOLUTION MAGAZINE This publication
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Direct Media VP, Jens Runge, Killed
Jens Runge, a vice president at Direct Media Inc., was shot and killed yesterday in Kent, New York.
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Federal Judge Upholds Colorado DNC List Law
A federal judge in Denver Wednesday rejected a last-ditch effort by a coalition of telemarketers to stop Colorado’s telemarketing do-not-call list from