Chief Marketer Staff

• DIRECT Listline

  Miles Kimball Catalog Buyers This file has been updated to include 1.1 million 0-12-month-, 610,422 0-6 month-, 307,816 90-day, 210,331 60-day and 111,424

• Translating Brand Essence

  I’m sitting behind the glass watching the opening moments of a focus group in Tokyo. Eight Jack Daniel’s drinkers sit around a table, and I’ve come thousands

• Agencies

  USPS, Nonprofits Spar Over Co-op Rules

  The U.S. Postal Service and two groups representing nonprofit mailers are butting heads over two pending bills to relax the cooperative mail rule. Those

• Agencies

  Impower Settles Up

  IMPOWER has emerged from bankruptcy with a settlement to pay creditors 30% of what they were owed and a plan to reach profitability within six months.

• Agencies

  North Dakota Voters Repeal Data Law

  Voters in North Dakota overwhelmingly rejected a law last month that allowed banks to sell customer information without written permission. It’s surprising

• L90 Buys DoubleClick’s Media Sales Business

  L90 Inc. has purchased DoubleClick’s North American Media business for $9.4 million in cash and stock, and possible an additional $6 million if certain performance conditions are met.

• All Work, and a Little Play

  Doctors drink alcohol, too, you know. In the wine category, consumer tasting parties at vineyards, restaurants, and festivals is the standard tactic.

• Agencies

  Compilers Seek the Lost Generation

  ROUGHLY 7.3 MILLION consumers have turned 18 since June 1, 2000. To marketers they may not seem any different than their older cohorts. But to the data

• Switching Loyalty

  Loyalty is shifting among packaged goods. While some brands have halted or revamped their own high-profile loyalty programs, auction-based promotions

• Near Beer

  Here’s a recipe for summer fun: Take a well-known liquor brand, add a national brewer’s manufacturing and distribution prowess, then stir up activity