Chief Marketer Staff

• PROMO 100 Reply

  As you know, like many other agencies, we admitted in writing to having had a worse year in 2001 than in 2000, stemming principally from a client acquisition.

• The Consumer Advocate

  Procter & Gamble is putting the consumer first in everything we do, says Jim Stengel, global marketing officer for the world’s largest packaged goods

• PROMO 100 Catch-up

  Time does not stand still in the world of promotion marketing agencies. No sooner does a magazine compose a list of the 100 best agencies than those shops

• Agencies

  A digest of daily news from DIRECT Newsline

  June 11, 2002 Federated Department Stores agreed to sell major assets of its Fingerhut Cos. subsidiary to Fingerhut’s former owner, Ted Deikel. Along

• Agencies

  Compilers Seek the Lost Generation

  ROUGHLY 7.3 MILLION consumers have turned 18 since June 1, 2000. To marketers they may not seem any different than their older cohorts. But to the data

• Girt Named President of AccuData America

  AccuData America has named Stacey Girt as president. Her responsibilities include oversight of operational and strategic company business. Girt joins

• Agencies

  Playing With a Full Deck

  THEY SEEM innocent enough to me. But maybe I’m just a trusting sort of gal. Our topic is loyalty cards, those useful slabs of plastic many of us carry

• DIRECT Listline

  Miles Kimball Catalog Buyers This file has been updated to include 1.1 million 0-12-month-, 610,422 0-6 month-, 307,816 90-day, 210,331 60-day and 111,424

• Agencies

  Permission Guru

  SETH Godin is a best-selling author and entrepreneur. He has written four books that are popular around the world, including his latest, Survival Is Not

• Others to Carry on Mission of Privacy Leadership Initiative

  The Privacy Leadership Initiative has completed its two-year mission to spearhead privacy resources for consumers and businesses and is turning the reins