Chief Marketer Staff

• PROMO 100 Catch-up

  Time does not stand still in the world of promotion marketing agencies. No sooner does a magazine compose a list of the 100 best agencies than those shops

• Agencies

  Compilers Seek the Lost Generation

  ROUGHLY 7.3 MILLION consumers have turned 18 since June 1, 2000. To marketers they may not seem any different than their older cohorts. But to the data

• Agencies

  Vanity, All Is Vanity

  WHEN MY WIFE TOLD ME she had entered a subscription in my name for Vanity Fair, I wasn’t at all surprised. Vanity Fair has spectacular editorial content

• Birdwatching

  I am lucky enough to have three windows above my desk and luckier still to have a cottonwood tree beyond them. On sunny days, when I should be working,

• Agencies

  BASF Builds Farmer Loyalty Program

  FOLLOWING a promising 6% response to a spring test mailing, BASF is rolling out a larger drop this month, encouraging companies to participate in its

• Agencies

  Permission Guru

  SETH Godin is a best-selling author and entrepreneur. He has written four books that are popular around the world, including his latest, Survival Is Not

• Long Live the King

  Although next month marks a quarter century since Elvis Presley last swiveled his hips, marketing behind the King of rock n roll will be in full swing

• Agencies

  ROYAL TREATMENT

  ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

• Agencies

  Stone Age DM

  OF ALL THE WILD CHARACTERS who have strutted across the DM stage, few were more memorable than John Stevenson. Stevenson, a Brit who died earlier this

• Client Side

  Nike, Inc., Beaverton, OR, promoted Phil McAveety to vp-marketing for Europe, Middle East, and Africa. Eastman Kodak Co., Rochester, NY, named Essie Calhoun