Chief Marketer Staff

• Long Live the King

  Although next month marks a quarter century since Elvis Presley last swiveled his hips, marketing behind the King of rock n roll will be in full swing

• Agencies

  Oregon, Washington Sue Subscription Agent PSE

  MAGAZINE subscription agent Publishers Services Exchange (PSE) is being watched closely by publishers, many trying to prevent the firm from soliciting

• Agencies

  letters to the editor

  Heartbreaking Ads I enjoyed Herschell Gordon Lewis’ column about car copy (Does Your Car Love Youor Regard You as a Flat Tire? Curmudgeon-at-Large, DIRECT,

• Agencies

  Crossover Dreams

  ALL IT A HOLDOVER from his musical career, but Ron Altbach knows how to grab a listener’s attention. The attendees at a recent investment breakfast were

• Reality Check

  Almost 60 percent of promotion agency professionals received no salary increase in 2001. That fact is hardly a surprise, considering that the recession

• BACK-END AND BELOW-THE-LINE SERVICES

  BREWING PARTNERSHIPS The Pabst Brewing Co., San Antonio, TX, is seeking marketing, promotion, special event, and merchandising proposals for May-September

• Agencies

  Impower Settles Up

  IMPOWER has emerged from bankruptcy with a settlement to pay creditors 30% of what they were owed and a plan to reach profitability within six months.

• Client Side

  Nike, Inc., Beaverton, OR, promoted Phil McAveety to vp-marketing for Europe, Middle East, and Africa. Eastman Kodak Co., Rochester, NY, named Essie Calhoun

• Agencies

  Sector Schism

  CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing

• Decision Makers

  Denny’s, Spartanburg, SC, named Margaret Jenkins senior vp-chief marketing officer to handle all marketing activity as well as product development. The