Chief Marketer Staff

• Agencies

  Catalog Bloopers

  OF COURSE, there’s no way that anything in this column applies to you or me. But all of us have seen the results of sloppy catalog production books thrown

• The Consumer Advocate

  Procter & Gamble is putting the consumer first in everything we do, says Jim Stengel, global marketing officer for the world’s largest packaged goods

• Agencies

  North Dakota Voters Repeal Data Law

  Voters in North Dakota overwhelmingly rejected a law last month that allowed banks to sell customer information without written permission. It’s surprising

• PROMO 100 Reply

  As you know, like many other agencies, we admitted in writing to having had a worse year in 2001 than in 2000, stemming principally from a client acquisition.

• Agencies

  A digest of daily news from DIRECT Newsline

  June 11, 2002 Federated Department Stores agreed to sell major assets of its Fingerhut Cos. subsidiary to Fingerhut’s former owner, Ted Deikel. Along

• Agencies

  Eight Years and Counting

  WELL, HERE WE ARE near the end of another congressional session, and for the eighth consecutive year we’re facing the prospect of no meaningful postal

• Agencies

  Oregon, Washington Sue Subscription Agent PSE

  MAGAZINE subscription agent Publishers Services Exchange (PSE) is being watched closely by publishers, many trying to prevent the firm from soliciting

• Dueling Estimates

  The quote, There are lies, damned lies, and statistics, is attributed either to Benjamin Disraeli or Mark Twain neither of whom ever had to estimate growth

• products

  Sole Providers Custom sneakers can add legs to any branding activity. (Hey, if you don’t like the jokes, why don’t you try writing this page for 28 straight

• Reality Check

  Almost 60 percent of promotion agency professionals received no salary increase in 2001. That fact is hardly a surprise, considering that the recession