Chief Marketer Staff

• Girt Named President of AccuData America

  AccuData America has named Stacey Girt as president. Her responsibilities include oversight of operational and strategic company business. Girt joins

• Agencies

  Playing With a Full Deck

  THEY SEEM innocent enough to me. But maybe I’m just a trusting sort of gal. Our topic is loyalty cards, those useful slabs of plastic many of us carry

• DIRECT Listline

  Miles Kimball Catalog Buyers This file has been updated to include 1.1 million 0-12-month-, 610,422 0-6 month-, 307,816 90-day, 210,331 60-day and 111,424

• Agencies

  Botanic Garden Boosts Direct Mail Response

  The Chicago Botanic Garden got a 51.95% response rate to a series of early bird mailings designed to stagger spring renewals more evenly throughout the

• Dueling Estimates

  The quote, There are lies, damned lies, and statistics, is attributed either to Benjamin Disraeli or Mark Twain neither of whom ever had to estimate growth

• Reality Check

  Almost 60 percent of promotion agency professionals received no salary increase in 2001. That fact is hardly a surprise, considering that the recession

• Credit Card Games

  Credit card giants MasterCard, Visa, and American Express will square off directly this summer by launching dueling sweepstakes built around their largest

• Agency Moves

  Gage, Minneapolis, promoted Tom Wilson to vp-managing director to oversee the agency’s channel marketing practice. Tracy Locke Partnership, Wilton, CT,

• Agencies

  Catalog Bloopers

  OF COURSE, there’s no way that anything in this column applies to you or me. But all of us have seen the results of sloppy catalog production books thrown

• Agencies

  ROYAL TREATMENT

  ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24