Chief Marketer Staff

• Translating Brand Essence

  I’m sitting behind the glass watching the opening moments of a focus group in Tokyo. Eight Jack Daniel’s drinkers sit around a table, and I’ve come thousands

• Agencies

  Loyal Subjects of a Noble House

  A REVAMPED MARKETING FOCUS and a series of customer contact strategies is paying off for Noble House Hotels and Resorts. In the fourth quarter of 2001,

• Agencies

  Stone Age DM

  OF ALL THE WILD CHARACTERS who have strutted across the DM stage, few were more memorable than John Stevenson. Stevenson, a Brit who died earlier this

• Agencies

  Reader’s Digest Backs Off Sweeps

  IN A DRASTIC CHANGE for a company often credited with the creation of the sweepstakes offer, less than 10% of Reader’s Digest magazine’s acquisition and

• products

  Sole Providers Custom sneakers can add legs to any branding activity. (Hey, if you don’t like the jokes, why don’t you try writing this page for 28 straight

• Reality Check

  Almost 60 percent of promotion agency professionals received no salary increase in 2001. That fact is hardly a surprise, considering that the recession

• Agencies

  Why Do Smart People Fail?

  JOHN WAS A DATABASE MANAGER at a northeastern financial services company. He was conscientious and brilliant he knew how to fix technical problems that

• FTC Settles with Firm over Inaccurate Reporting to Credit Agencies

  A California firm and its owner have settled with the Federal Trade Commission over allegations that it furnished inaccurate consumer information to credit

• PROMO 100 Catch-up

  Time does not stand still in the world of promotion marketing agencies. No sooner does a magazine compose a list of the 100 best agencies than those shops

• Agencies

  Vanity, All Is Vanity

  WHEN MY WIFE TOLD ME she had entered a subscription in my name for Vanity Fair, I wasn’t at all surprised. Vanity Fair has spectacular editorial content