Chief Marketer Staff

• Agencies

  Eight Years and Counting

  WELL, HERE WE ARE near the end of another congressional session, and for the eighth consecutive year we’re facing the prospect of no meaningful postal

• Agencies

  A digest of daily news from DIRECT Newsline

  June 11, 2002 Federated Department Stores agreed to sell major assets of its Fingerhut Cos. subsidiary to Fingerhut’s former owner, Ted Deikel. Along

• Disposable Ideas

  I didn’t participate in the infamous Pampers Perks loyalty program, so I don’t have many negative things to say about it. That puts me in the opposite

• Others to Carry on Mission of Privacy Leadership Initiative

  The Privacy Leadership Initiative has completed its two-year mission to spearhead privacy resources for consumers and businesses and is turning the reins

• Finally Miller Time

  After several misfires, New York City-based Philip Morris found a buyer for Milwaukee-based Miller Brewing Co. In a deal expected to close this month

• Funeral Services Set for Jens Runge

  Funeral services for Jens Runge will be held Tuesday, July 2 at the Adams-Cordovano Funeral Home, 15 Church St., Carmel, NY. Friends and family may visit

• Springtime in Portugal

  Annus horribilis is the label APMA Worldwide president Iain Ferguson put on 2001, calling it a tough year for agencies and a rough ride for everyone.

• Agencies

  Rich-Media Slam Dunk

  The National Basketball Association netted a 29% open rate for an e-mail promotion containing video footage it broadcast to 120,000 people the night before

• Translating Brand Essence

  I’m sitting behind the glass watching the opening moments of a focus group in Tokyo. Eight Jack Daniel’s drinkers sit around a table, and I’ve come thousands

• Acquisitions

  LANDS HO Sears, Roebuck and Co., Hoffman Estates, IL, has taken on new life as an apparel retailer with the $1.9 billion acquisition of Dodgeville, WI-based