Chief Marketer Staff

• Agencies

  TV Guiding

  Searching for that perfect TV tie-in, but just don’t have the resources to hook up with Friends or The Simpsons? Never fear. PROMO is here to give you

• Agencies

  Loyal Subjects of a Noble House

  A REVAMPED MARKETING FOCUS and a series of customer contact strategies is paying off for Noble House Hotels and Resorts. In the fourth quarter of 2001,

• Agencies

  Stone Age DM

  OF ALL THE WILD CHARACTERS who have strutted across the DM stage, few were more memorable than John Stevenson. Stevenson, a Brit who died earlier this

• Agencies

  Reader’s Digest Backs Off Sweeps

  IN A DRASTIC CHANGE for a company often credited with the creation of the sweepstakes offer, less than 10% of Reader’s Digest magazine’s acquisition and

• FTC Settles with Firm over Inaccurate Reporting to Credit Agencies

  A California firm and its owner have settled with the Federal Trade Commission over allegations that it furnished inaccurate consumer information to credit

• Agencies

  North Dakota Voters Repeal Data Law

  Voters in North Dakota overwhelmingly rejected a law last month that allowed banks to sell customer information without written permission. It’s surprising

• Decision Makers

  Denny’s, Spartanburg, SC, named Margaret Jenkins senior vp-chief marketing officer to handle all marketing activity as well as product development. The

• Squeezing Telemarketers

  The Federal Trade Commission may issue amendments to the five-year-old Telemarketing Sales Rule this fall following June hearings on proposed changes.

• Agencies

  Vanity, All Is Vanity

  WHEN MY WIFE TOLD ME she had entered a subscription in my name for Vanity Fair, I wasn’t at all surprised. Vanity Fair has spectacular editorial content

• Agencies

  BASF Builds Farmer Loyalty Program

  FOLLOWING a promising 6% response to a spring test mailing, BASF is rolling out a larger drop this month, encouraging companies to participate in its