Author

Chief Marketer Staff

  • Agencies

    Permission Guru

    SETH Godin is a best-selling author and entrepreneur. He has written four books that are popular around the world, including his latest, Survival Is Not

  • Birdwatching

    I am lucky enough to have three windows above my desk and luckier still to have a cottonwood tree beyond them. On sunny days, when I should be working,

  • BACK-END AND BELOW-THE-LINE SERVICES

    BREWING PARTNERSHIPS The Pabst Brewing Co., San Antonio, TX, is seeking marketing, promotion, special event, and merchandising proposals for May-September

  • Agencies

    ROYAL TREATMENT

    ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

  • The Consumer Advocate

    Procter & Gamble is putting the consumer first in everything we do, says Jim Stengel, global marketing officer for the world’s largest packaged goods

  • Agencies

    Correction

    An article in the June issue of DIRECT (Welcome to the Party) stated that Lands’ End’s customer file of 2.1 million last-12-month buyers is available

  • Agencies

    direct listline

    New Lists TechTV TechTV, the 24-hour cable television network dedicated to technology, reaches 30 million U.S. households. TechTV’s master file has been

  • Agencies

    Supreme Court Won’t Hear TransUnion’s Case

    The Supreme Court has refused to hear TransUnion LLC’s arguments that sale of consumer information generated from credit data is protected by the First

  • PROMO 100 Reply

    As you know, like many other agencies, we admitted in writing to having had a worse year in 2001 than in 2000, stemming principally from a client acquisition.

  • L90 Buys DoubleClick’s Media Sales Business

    L90 Inc. has purchased DoubleClick’s North American Media business for $9.4 million in cash and stock, and possible an additional $6 million if certain performance conditions are met.