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Chief Marketer Staff

  • Agencies

    ROYAL TREATMENT

    ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

  • Agencies

    Correction

    An article in the June issue of DIRECT (Welcome to the Party) stated that Lands’ End’s customer file of 2.1 million last-12-month buyers is available

  • Agencies

    direct listline

    New Lists TechTV TechTV, the 24-hour cable television network dedicated to technology, reaches 30 million U.S. households. TechTV’s master file has been

  • Agencies

    Supreme Court Won’t Hear TransUnion’s Case

    The Supreme Court has refused to hear TransUnion LLC’s arguments that sale of consumer information generated from credit data is protected by the First

  • Agencies

    Why Do Smart People Fail?

    JOHN WAS A DATABASE MANAGER at a northeastern financial services company. He was conscientious and brilliant he knew how to fix technical problems that

  • Agencies

    MKTG Services Tightens Operations

    In May, MKTG Services Inc. laid off 35 people at its New York headquarters 10% of the staff overall as it wound down cost-cutting measures to bring the

  • Agencies

    Eight Years and Counting

    WELL, HERE WE ARE near the end of another congressional session, and for the eighth consecutive year we’re facing the prospect of no meaningful postal

  • Funeral Services Set for Jens Runge

    Funeral services for Jens Runge will be held Tuesday, July 2 at the Adams-Cordovano Funeral Home, 15 Church St., Carmel, NY. Friends and family may visit

  • Agencies

    Rich-Media Slam Dunk

    The National Basketball Association netted a 29% open rate for an e-mail promotion containing video footage it broadcast to 120,000 people the night before

  • Acquisitions

    LANDS HO Sears, Roebuck and Co., Hoffman Estates, IL, has taken on new life as an apparel retailer with the $1.9 billion acquisition of Dodgeville, WI-based