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  • Agencies

    direct listline

    New Lists TechTV TechTV, the 24-hour cable television network dedicated to technology, reaches 30 million U.S. households. TechTV’s master file has been

  • Agencies

    Supreme Court Won’t Hear TransUnion’s Case

    The Supreme Court has refused to hear TransUnion LLC’s arguments that sale of consumer information generated from credit data is protected by the First

  • Agencies

    Whoop-dee-do or Ho-hum?

    David Ogilvy, where art thou? Just think what a masterpiece of travel advertising he might have created if he had Surprising San Diego to play with. It’s

  • Geerlings & Wade CEO Forced Out

    Geerlings & Wade Inc. president and CEO David R. Peace was asked to step aside and has been replaced by Huib E. Geerlings as interim president and CEO,

  • Agencies

    Botanic Garden Boosts Direct Mail Response

    The Chicago Botanic Garden got a 51.95% response rate to a series of early bird mailings designed to stagger spring renewals more evenly throughout the

  • Birdwatching

    I am lucky enough to have three windows above my desk and luckier still to have a cottonwood tree beyond them. On sunny days, when I should be working,

  • Agencies

    Catalog Bloopers

    OF COURSE, there’s no way that anything in this column applies to you or me. But all of us have seen the results of sloppy catalog production books thrown

  • Agencies

    ROYAL TREATMENT

    ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

  • products

    Sole Providers Custom sneakers can add legs to any branding activity. (Hey, if you don’t like the jokes, why don’t you try writing this page for 28 straight

  • Reality Check

    Almost 60 percent of promotion agency professionals received no salary increase in 2001. That fact is hardly a surprise, considering that the recession