Chief Marketer Staff

• All Work, and a Little Play

  Doctors drink alcohol, too, you know. In the wine category, consumer tasting parties at vineyards, restaurants, and festivals is the standard tactic.

• Switching Loyalty

  Loyalty is shifting among packaged goods. While some brands have halted or revamped their own high-profile loyalty programs, auction-based promotions

• Near Beer

  Here’s a recipe for summer fun: Take a well-known liquor brand, add a national brewer’s manufacturing and distribution prowess, then stir up activity

• Agencies

  Oregon, Washington Sue Subscription Agent PSE

  MAGAZINE subscription agent Publishers Services Exchange (PSE) is being watched closely by publishers, many trying to prevent the firm from soliciting

• Dueling Estimates

  The quote, There are lies, damned lies, and statistics, is attributed either to Benjamin Disraeli or Mark Twain neither of whom ever had to estimate growth

• Agencies

  Permission Guru

  SETH Godin is a best-selling author and entrepreneur. He has written four books that are popular around the world, including his latest, Survival Is Not

• Agencies

  Sector Schism

  CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing

• Agency Moves

  Gage, Minneapolis, promoted Tom Wilson to vp-managing director to oversee the agency’s channel marketing practice. Tracy Locke Partnership, Wilton, CT,

• Agencies

  letters to the editor

  Heartbreaking Ads I enjoyed Herschell Gordon Lewis’ column about car copy (Does Your Car Love Youor Regard You as a Flat Tire? Curmudgeon-at-Large, DIRECT,

• Agencies

  TV Guiding

  Searching for that perfect TV tie-in, but just don’t have the resources to hook up with Friends or The Simpsons? Never fear. PROMO is here to give you