Chief Marketer Staff

• Lee Cassidy Retires from DMA

  Lee Cassidy, executive director of the Direct Marketing Association Nonprofit Federation, will retire as of Aug. 30. “Lee Cassidy has been one of The

• DIRECT Listline

  McGraw-Hill Business Leaders Masterfile ALC Data Management is offering an expanded version of the McGraw-Hill Business Leaders Masterfile. It contains

• Japan Direct Mail Delivery Should Stay the Same: Report

  Most forms of direct mail will still be delivered by a government postal service in Japan, and not private companies, according to a draft proposal from

• WOULD-BE THIEVES POSE AS DO-NOT-CALL WORKERS

  As if telemarketers didn’t have it tough enough right now. The Federal Trade Commission is warning consumers that scam artists are posing as agents of

• SpeechWorks to Lay Off 70 In Cost-Cutting Move

  SpeechWorks International Inc., a speech systems direct marketer, will lay off about 70 employees, or 17% of its workforce, as part of an effort to reduce

• USPS Third Quarter Loss $80 Million Less Than Expected

  The U.S. Postal Service reported a net loss for the third quarter of $281 million, $80 million less than the anticipated loss of $361 million. Richard

• Short Cuts

  Epsilon, a database marketing services company, has named Dana Hayman to the newly created position of vice president, CRM strategy and planning. She

• Pushing the Envelope: A Putting Green? Oooh, Just What We Need!

  Like all the big milestones in life, buying a house gives one a chance to experience the best–and worst–in direct marketing and customer service. The

• DIRECT Listline

  360 Youth

• InfoUSA Acquires Directory Company

  InfoUSA, the business information compiler, has acquired the Hill-Donnelly Directory Co. for an undisclosed sum.