Chief Marketer Staff
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Mobile
Mobile Marketing Association Head to Leave after Less than a Year
Mobile Marketing Association global CEO and president Mike Wehrs will give up his post at the helm of the trade association at the end of this year
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News Brief
DANICA PATRICK: will race the No. 7 GoDaddy.com Chevrolet in a partial nationwide NASCAR schedule next season, plus one ARCA race
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Email
Medicare DM Volume to Rise: Mintel Comperemedia
Medicare direct-mail volume for the fourth quarter of this year will top last year
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Agencies
Directmail.com Acquires Eagle Direct
Directmail.com, a direct marketing services provider, has acquired Eagle Direct LLC, a direct mail shop specializing in personalized, multi-insert pieces.
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Agencies
Insurers Increasing Medicare Mailings, Says Report
Insurance company direct mail for Medicare offers are expected to rise as much as 20% during this year
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FTC Sues Three over Robocall Violations
The Federal Trade Commission has sued three telemarketers for allegedly making hundreds of thousands of pre-recorded robocalls to consumers promoting worthless credit-card interest-rate reduction programs for upfront fees as high as $1,495.
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Tradeshow Marketing Taps Datapak
Tradeshow Marketing Co. Ltd. has hired Datapak Services Corp. to provide the fulfillment and customer service for its upcoming direct response television campaign.
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Agencies
Meet the Broker: Jeff Bisset
Today we meet Jeff Bisset, president of London, Ontario’s Interact Direct Marketing Inc., a business he owns with partner Paul Jensen. A relative newcomer to list brokerage, he sees lots of potential in the field despite the more restrictive landscape in Canada.
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Marketers Looking for More Social Measurability in 2010
The majority of respondents to a new Bazaarvoice/CMO Club survey