Chief Marketer Staff
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Mobile
7-Eleven Tests Mobile as a Marketing Channel
Quick-service retailer 7-Eleven is testing the mobile-marketing waters with a San Diego promotion designed to see how many of its customers will text in for a free Slurpee or Big Gulp
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Agencies
Coupons, E-mail, Self-checkout Big Winners in Digital Shopping: Study
Digital shopping technologies are changing the dynamics of shopping. Some, like downloadable coupons have made strong gains in influencing purchases, while others, like social media, are lagging
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Agencies
Walmart to Operate FIFA World Cup Shops in its Stores
Walmart has struck a licensing deal with FIFA to operate World Cup stores in nearly all of its markets around the world
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Mobile
Mobile Marketing Association Head to Leave after Less than a Year
Mobile Marketing Association global CEO and president Mike Wehrs will give up his post at the helm of the trade association at the end of this year
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News Brief
DANICA PATRICK: will race the No. 7 GoDaddy.com Chevrolet in a partial nationwide NASCAR schedule next season, plus one ARCA race
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Email
Medicare DM Volume to Rise: Mintel Comperemedia
Medicare direct-mail volume for the fourth quarter of this year will top last year
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Agencies
Directmail.com Acquires Eagle Direct
Directmail.com, a direct marketing services provider, has acquired Eagle Direct LLC, a direct mail shop specializing in personalized, multi-insert pieces.
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Agencies
Insurers Increasing Medicare Mailings, Says Report
Insurance company direct mail for Medicare offers are expected to rise as much as 20% during this year
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FTC Sues Three over Robocall Violations
The Federal Trade Commission has sued three telemarketers for allegedly making hundreds of thousands of pre-recorded robocalls to consumers promoting worthless credit-card interest-rate reduction programs for upfront fees as high as $1,495.