Chief Marketer Staff

• Email

  Goodmail Launches Domain-Based Whitelist

  E-mail certification firm Goodmail Systems announced today it has launched a domain-based whitelist that inbox providers can reference to help them determine whether or not incoming messages are spam.

  The move comes as inbox providers such as Yahoo, Microsoft and AOL are reportedly moving toward domain-based reputation monitoring.

• American Express Promotes Gift-Card Sales with Online Games

  American Express is using a pair of online games to promote changes it made last fall to its gift-card procedures that make them, in the company’s words, “100% gift and 0% fees”

• 2009 Online Ad Spending Worse than Expected but Bottoming Out: eMarketer

  Marketing research firm eMarketer has revised its estimate for U.S. Web advertising once again, and now says spending this year will represent a 4.6% decrease over last year’s online ad budget

• Digital

  Integrate Owned, Earned and Paid Media in 2010

  With 2010 looming, marketers should consider better integrating their paid search, natural search, display and social media campaigns to find the next competitive advantage.

• Holiday Exclusives, Redesign Boost Season for Blue Nile

  Online diamond retailer Blue Nile’s holiday sales are sparkling, thanks to daily specials and a newly revamped Web site.

• Eric Porres Joins Lotame as CMO

  Eric Porres has joined Lotame, a marketing firm that links social media activity with purchase activity

• Ron Elinkowski Joins Inbound TM Firm Great Falls Marketing

  Ron Elinkowski has joined Great Falls Marketing, an inbound call center company, as executive VP with responsibility for the company

• Agencies

  Taradel’s New Direct Mail Division Serves Restaurants

  Taradel.com, an online printing firm, has expanded its direct mail service offerings aimed at the pizza and takeout food industry.

• Agencies

  DM Holds Good News For Talbots

  It takes a strong stomach to set aside a $50 million drop in sales, but The Talbots is fully justified in asking those following the company to do so.

• International Consolidated Acquires Millennium Teleservices

  International Consolidated Companies, Inc. (INCC) has acquired Millennium Teleservices, LLC a telemarketing firm