Chief Marketer Staff

• CHEVY GAMBLES IN COLORADO

  Chevrolet, Warren, MI, and the Colorado Lottery expanded their long-time marketing alliance last month with Chevy Road Trip, an instant-win game on $2

• Short Cuts

  Epsilon, a database marketing services company, has named Dana Hayman to the newly created position of vice president, CRM strategy and planning. She

• Pushing the Envelope: A Putting Green? Oooh, Just What We Need!

  Like all the big milestones in life, buying a house gives one a chance to experience the best–and worst–in direct marketing and customer service. The

• AMERICAN AIRLINES JOINS WITH LINCOLN

  American Airlines, Dallas, will ground itself by partnering with Irvine, CA-based Lincoln Mercury for a sweeps giving away one of its Navigator SUVs.

• Reed Exhibitions UK Managing Director Dies

  Andrew Roberts, managing director, Reed Exhibitions UK, has died at age 39. He joined Reed Exhibitions UK 16 months ago. “We are all saddened by his sudden

• WOULD-BE THIEVES POSE AS DO-NOT-CALL WORKERS

  As if telemarketers didn’t have it tough enough right now. The Federal Trade Commission is warning consumers that scam artists are posing as agents of

• SpeechWorks to Lay Off 70 In Cost-Cutting Move

  SpeechWorks International Inc., a speech systems direct marketer, will lay off about 70 employees, or 17% of its workforce, as part of an effort to reduce

• Insiderstreet.com to Acquire Neosphere

  Insiderstreet.com, Inc. plans to acquire the assets of Neosphere Technologies, Inc. for an undisclosed sum. The online computer hardware and software

• Standard Register Completes InSystems Purchase

  Standard Register a Dayton, OH-based direct and online marketing services company, has completed its $89-million acquisition of InSystems Technologies,

• Lee Cassidy Retires from DMA

  Lee Cassidy, executive director of the Direct Marketing Association Nonprofit Federation, will retire as of Aug. 30. “Lee Cassidy has been one of The