Chief Marketer Staff

• Reed Exhibitions UK Managing Director Dies

  Andrew Roberts, managing director, Reed Exhibitions UK, has died at age 39. He joined Reed Exhibitions UK 16 months ago. “We are all saddened by his sudden

• Neiman Marcus Direct Revenues Decline for June

  The Neiman Marcus Group Inc., Dallas, posted June revenues of $256 million, an increase of 3.1% over the $248 million reported for the same five-week

• DIRECT Listline

  McGraw-Hill Business Leaders Masterfile ALC Data Management is offering an expanded version of the McGraw-Hill Business Leaders Masterfile. It contains

• KMART, NABISCO REPLAY BASEBALL SWEEPS

  Kmart Corp., Troy, MI, and Kraft Foods’ Nabisco Biscuit Division, Parsippany, NJ, team up for the third time for the Legends of Baseball sweeps, which

• Japan Direct Mail Delivery Should Stay the Same: Report

  Most forms of direct mail will still be delivered by a government postal service in Japan, and not private companies, according to a draft proposal from

• CHEVY GAMBLES IN COLORADO

  Chevrolet, Warren, MI, and the Colorado Lottery expanded their long-time marketing alliance last month with Chevy Road Trip, an instant-win game on $2

• Primus Expects Second Quarter Revenues of $4.2 Million

  Seattle-based Primus projects preliminary second quarter 2002 revenues of $4.2 million, with a loss per share in the range of $0.16 to $0.19. Primus is

• Pushing the Envelope: A Putting Green? Oooh, Just What We Need!

  Like all the big milestones in life, buying a house gives one a chance to experience the best–and worst–in direct marketing and customer service. The

• AMERICAN AIRLINES JOINS WITH LINCOLN

  American Airlines, Dallas, will ground itself by partnering with Irvine, CA-based Lincoln Mercury for a sweeps giving away one of its Navigator SUVs.

• WOULD-BE THIEVES POSE AS DO-NOT-CALL WORKERS

  As if telemarketers didn’t have it tough enough right now. The Federal Trade Commission is warning consumers that scam artists are posing as agents of