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Chief Marketer Staff

  • Walgreens Denies It Provided Names for Prozac Mailing

    The lawyer for the Florida woman who received free samples of the antidepressant Prozac throgh the mail said the names of the Prozac recipients probably

  • Dell Expects 8% Boost in Revenues for 2nd Quarter

    Dell Computer Corp. is predicting revenues of $8.2 billion during the second quarter, up 8% from a year before.

  • DIRECT Listline

    Marketshare Continuity Program Buyers These 16 million buyers have made multiple purchases of a number of products including books, videos, music, gifts

  • Staples Buys Medical Arts Press

    (Catalog Age) Framingham, MA-based office supplies cataloger/retailer Staples agreed on July 9 to buy Medical Arts Press, a multi-title cataloger of medical-related printed products, for $385 million. The all-cash transaction is expected to be completed by the end of the summer.

  • Reader’s Digest Promotes John Klingel to New Position

    Reader’s Digest Association Inc. has name John Klingel to the newly created position of president of consumer magazine marketing. He will relinquish his

  • ACE Hardware Buys MicroStrategy Data Software

    Ace Hardware Corp. has purchased MicroStrategy Inc.’s Business Intelligence Platform, a data analysis program, and will integrate it with its 1-terabyte-sized

  • Florida Investigates Mailings of Prozac Samples

    The Florida Attorney General’s office has begun an investigation into whether Eli Lilly & Co. violated state laws after it mailed unsolicited free samples

  • InfoUSA Augments Compilation Process

    Data compiler infoUSA will augment its consumer and business databases by increasing its database technology and data source investments, according to

  • DIRECT Listline

    Supreme Syndication’s Masterfile This new file offers 576,843 mail-order buyers of specialty products including appliances, specialty cooking utensils,

  • Woman Sues Lilly and Walgreens Over Prozac Mailing

    A Florida woman has filed an invasion-of-privacy suit against Eli Lilly Co. after receiving unsolicited Prozac samples by mail. The woman, identified