Chief Marketer Staff

• DIRECT Listline

  Gardener’s Supply The Gardener’s Supply file is now enhanced with z-24 demographic information and profile scores. The Z-24 database added adult age,

• Jupiter Media Metrix Requests Delisting Hearing

  Jupiter Media Metrix, Inc. has requested a hearing to appeal its potential delisting from the Nasdaq National Market. Jupiter had been notified on June

• CHEVY GAMBLES IN COLORADO

  Chevrolet, Warren, MI, and the Colorado Lottery expanded their long-time marketing alliance last month with Chevy Road Trip, an instant-win game on $2

• AMERICAN AIRLINES JOINS WITH LINCOLN

  American Airlines, Dallas, will ground itself by partnering with Irvine, CA-based Lincoln Mercury for a sweeps giving away one of its Navigator SUVs.

• Primus Expects Second Quarter Revenues of $4.2 Million

  Seattle-based Primus projects preliminary second quarter 2002 revenues of $4.2 million, with a loss per share in the range of $0.16 to $0.19. Primus is

• Insiderstreet.com to Acquire Neosphere

  Insiderstreet.com, Inc. plans to acquire the assets of Neosphere Technologies, Inc. for an undisclosed sum. The online computer hardware and software

• USPS Third Quarter Loss $80 Million Less Than Expected

  The U.S. Postal Service reported a net loss for the third quarter of $281 million, $80 million less than the anticipated loss of $361 million. Richard

• Short Cuts

  Epsilon, a database marketing services company, has named Dana Hayman to the newly created position of vice president, CRM strategy and planning. She

• WOULD-BE THIEVES POSE AS DO-NOT-CALL WORKERS

  As if telemarketers didn’t have it tough enough right now. The Federal Trade Commission is warning consumers that scam artists are posing as agents of

• Lee Cassidy Retires from DMA

  Lee Cassidy, executive director of the Direct Marketing Association Nonprofit Federation, will retire as of Aug. 30. “Lee Cassidy has been one of The