Chief Marketer Staff

• DMA Debuts Industry-Specific Web Sites

  The Direct Marketing Association has opened a teleservices Web site–the first of nine new direct marketing home pages the DMA will debut in coming weeks.

• Ray Schultz Named List Leader of the Year by DMA Council

  Ray Schultz, editorial director of DIRECT magazine and DIRECT Newsline, has been elected 2002 list leader of the year by the Direct Marketing Association’s

• ALC Named to Manage ADVO Resident List of Millions

  American List Counsel Inc. has won management of the ADVO Resident List. The appointment takes effect July 23. The file offers 126 million U.S. resident

• DIRECT Listline

  Supreme Syndication’s Masterfile This new file offers 576,843 mail-order buyers of specialty products including appliances, specialty cooking utensils,

• EBay Buys PayPal

  EBay Inc. will acquire PayPal Inc., a payments platform, for an estimated $1.5 billion. The deal is expected to close around the end of the year. “Payment

• Max Bartko Returns to Direct Media

  Direct Media Inc. has named Maxim C. Bartko to head the firm’s business-to-business division. Bartko had spent more than 20 years with Direct Media and

• Woman Sues Lilly and Walgreens Over Prozac Mailing

  A Florida woman has filed an invasion-of-privacy suit against Eli Lilly Co. after receiving unsolicited Prozac samples by mail. The woman, identified

• Reader’s Digest Promotes John Klingel to New Position

  Reader’s Digest Association Inc. has name John Klingel to the newly created position of president of consumer magazine marketing. He will relinquish his

• Florida Investigates Mailings of Prozac Samples

  The Florida Attorney General’s office has begun an investigation into whether Eli Lilly & Co. violated state laws after it mailed unsolicited free samples

• Agencies

  Plaintiff Claims Lands’ End Still Using Web Content Illegally

  A federal lawsuit filed last year against Lands’ End was amended Friday after the plaintiff, Empowerment Enterprises LLC, alleged that violations identified in the original complaint continued.