Chief Marketer Staff

• Staples Buys Medical Arts Press

  (Catalog Age) Framingham, MA-based office supplies cataloger/retailer Staples agreed on July 9 to buy Medical Arts Press, a multi-title cataloger of medical-related printed products, for $385 million. The all-cash transaction is expected to be completed by the end of the summer.

• Max Bartko Returns to Direct Media

  Direct Media Inc. has named Maxim C. Bartko to head the firm’s business-to-business division. Bartko had spent more than 20 years with Direct Media and

• ALC Named to Manage ADVO Resident List of Millions

  American List Counsel Inc. has won management of the ADVO Resident List. The appointment takes effect July 23. The file offers 126 million U.S. resident

• Reader’s Digest Promotes John Klingel to New Position

  Reader’s Digest Association Inc. has name John Klingel to the newly created position of president of consumer magazine marketing. He will relinquish his

• Woman Sues Lilly and Walgreens Over Prozac Mailing

  A Florida woman has filed an invasion-of-privacy suit against Eli Lilly Co. after receiving unsolicited Prozac samples by mail. The woman, identified

• EBay Buys PayPal

  EBay Inc. will acquire PayPal Inc., a payments platform, for an estimated $1.5 billion. The deal is expected to close around the end of the year. “Payment

• ACE Hardware Buys MicroStrategy Data Software

  Ace Hardware Corp. has purchased MicroStrategy Inc.’s Business Intelligence Platform, a data analysis program, and will integrate it with its 1-terabyte-sized

• InfoUSA Augments Compilation Process

  Data compiler infoUSA will augment its consumer and business databases by increasing its database technology and data source investments, according to

• Agencies

  Plaintiff Claims Lands’ End Still Using Web Content Illegally

  A federal lawsuit filed last year against Lands’ End was amended Friday after the plaintiff, Empowerment Enterprises LLC, alleged that violations identified in the original complaint continued.

• Florida Investigates Mailings of Prozac Samples

  The Florida Attorney General’s office has begun an investigation into whether Eli Lilly & Co. violated state laws after it mailed unsolicited free samples