Chief Marketer Staff

• DIRECT Listline

  Martha Stewart Living Seniors Enhanced Millard Group Inc. has introduced this 553,040-name database enhanced with information about its senior citizen

• Live From the MeritDirect Co-Op: Queensboro’s E-Prospecting Paying Off

  (Catalog Age) Some marketers have had difficulty making e-mail prospecting work, but Queensboro Shirt Co. isn

• Worldata Wins Ziff Davis Controlled-Circ Files

  Ziff Davis has consolidated its list management, assigning its controlled circulation magazine files to Worldata/WebConnect, effective Aug. 15. Worldata, based in Boca Raton, FL, already managed Ziff Davis paid-circulation lists.

• Eddie Bauer Plans Plus-Size Spinoff

  (Catalog Age) Apparel and home goods cataloger/retailer Eddie Bauer is launching a spin-off next month that will sell plus-size women’s clothing. The

• Contract Impasse Delays Kansas DNC List Program

  Kansas Attorney General Carla Stovall is expected to decide by month’s end whether the Direct Marketing Association or someone else should operate the

• Short Cuts

  Robert Cosinuke, president of Digitas Boston, and David Flaschen, general partner at Flagship Ventures have joined the board of directors of e-Dialog,

• Leon Henry Exec to Meet With President

  Joel Katz, a senior account executive with Leon Henry, will participate in a roundtable discussion on medical care with President Bush tomorrow. The participants

• DIRECT Newsline

  Global Industrial Equipment Mail Order Buyers Edith Roman has been named manager of the Global Industrial Equipment Mail Order buyers file. Included are

• PROZAC SAMPLE PROMPTS LAWSUIT

  A Florida woman sued Prozac maker Eli Lilly & Co. last week after getting a sample of Prozac in the mail. The suit charges Indianapolis-based Lilly, the

• AMN to License TV-Style Web Commercial System

  AMN New Media Inc. said it will license its “Intellimmercial” system for personalizing television-style spots on the Internet, to third-party Web developers