Author

Chief Marketer Staff

  • MPS and TPS Have New Addresses

    The Direct Marketing Association has announced new addresses for its mail and telephone preference services, which are free to consumers. Consumers who

  • DMA’s Wientzen Testifies at Telemarketing Senate Subcommittee Hearing

    Direct Marketing Association president & CEO H. Robert Wientzen appeared before the Senate Subcommittee on Communications of the Committee on Commerce,

  • MarketsOnDemand Launches Lifestage Files

    MarketsOnDemand, Chicago, has launched five new consumer life-stage lists. The new lists are: Affluent Consumers, Families with Infants, Direct Mail Buyers,

  • DMA’s Wientzen Testifies at Telemarketing Senate Subcommittee Hearing

    Direct Marketing Association president & CEO H. Robert Wientzen appeared before the Senate Subcommittee on Communications of the Committee on Commerce,

  • Short Cuts

    H. Robert Wientzen, the president of the Direct Marketing Association, will testify before the Senate Subcommittee on Communications on Wednesday. Wientzen’s

  • DMA Expands Pre-Conference Roster

    The Direct Marketing Association has added eight new pre-conference programming tracks to the 85th Annual Conference program. The expanded pre-conference

  • Schwab’s Net Income, Revenue Falls in Second Quarter

    Charles Schwab Corp. had second-quarter net income of $98 million, down from the $102 million it realized one year ago. Its revenue fell from $1.07 billion

  • FCC Allows Opt-Out for Telecom Customer Data

    Telecommunications companies will no longer have to get customers’ express permission before sharing customer data.

  • Loose Cannon: DM’s Slice of the Scandal Pie

    One of the reporters here at DIRECT claims that every scandal in the 20th Century – major or minor – has a connection with New Jersey, his home state. It’s a trick, of course: Dig deep enough and pretty much anything can be linked to anything else. But the direct marketing industry has a tangible connection to WorldCom, the scandal du jour. (Enron? Really, now. Enron was so second quarter.)

  • Terror Not Deterring Shopping: Survey

    Americans have not altered their shopping patterns significantly in the last year because of safety concerns, according to a Yellow Pages Research Institute