Author

Chief Marketer Staff

  • Introduction

    Direct marketers are barraged every day with meaningless opinions about what consumers think. The press reports with great authority on how they feel

  • ECKERD SETTLES PRIVACY ISSUE IN FLORIDA

    Eckerd Corp., Clearwater, FL, last week reached a $1 million resolution with the Florida attorney general and agreed to revise its policy for collecting

  • Direct Listline

    Rod’s Western Palace Package Insert Program. D-J Associates, Inc. been awarded management of the Rod’s Western Palace Package Insert Program These customers

  • Loose Cannon: DM’s Slice of the Scandal Pie

    One of the reporters here at DIRECT claims that every scandal in the 20th Century – major or minor – has a connection with New Jersey, his home state. It’s a trick, of course: Dig deep enough and pretty much anything can be linked to anything else. But the direct marketing industry has a tangible connection to WorldCom, the scandal du jour. (Enron? Really, now. Enron was so second quarter.)

  • Terror Not Deterring Shopping: Survey

    Americans have not altered their shopping patterns significantly in the last year because of safety concerns, according to a Yellow Pages Research Institute

  • FCC Allows Opt-Out for Telecom Customer Data

    Telecommunications companies will no longer have to get customers’ express permission before sharing customer data.

  • Peter Sealey Joins MaxWorldwide

    MaxWorldwide Inc., formerly L90 Inc., has named Peter Sealey as chief strategy officer. Sealey, the former head of marketing for Coca-Cola and Columbia

  • DMA Expands Pre-Conference Roster

    The Direct Marketing Association has added eight new pre-conference programming tracks to the 85th Annual Conference program. The expanded pre-conference

  • Short Cuts

    H. Robert Wientzen, the president of the Direct Marketing Association, will testify before the Senate Subcommittee on Communications on Wednesday. Wientzen’s

  • Schwab’s Net Income, Revenue Falls in Second Quarter

    Charles Schwab Corp. had second-quarter net income of $98 million, down from the $102 million it realized one year ago. Its revenue fell from $1.07 billion