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Chief Marketer Staff

  • Victoria’s Secret Selects Clientlogic to Manage Customer Files

    Victoria’s Secret has named Clientlogic Specialists Marketing Services to manage its buyers file of millions. The date the appointment takes effect was

  • PC Connection Net Income Drops

    PC Connection Inc. reported net income of $325,000 for the second quarter, a sharp drop from $1.4 million for the same period in 2001.

  • Bill to Make Net Tax Moratorium Permanent Advances

    A key subcommittee of the House Judiciary Committee — over the objections of the National Governors Association –has endorsed a bill to make the government

  • Short Cuts

    Halo Industries Inc. has completed the $10.3 million sale of its sales promotion agency Upshot to Equity Marketing Inc., a Los Angeles-based marketing

  • Outlook Group Posts Earnings Increase

    Outlook Group Corp. reported net earnings of $511,000 for its fourth quarter, an increase over $58,000 for the same period last year. The direct marketing

  • Mail Stream: A Report on Incoming Direct Mail

    Inbooks Inbooks, the latest addition to the Bookspan/Doubleday family of book membership clubs offers a selection of books directed primarily at busy

  • Consumers: A User’s Manual

    Online marketing was supposed to cannibalize other marketing methods due to its minimal expense and turnaround speed. Marketers love it—but, Yankelovich

  • Winetasting.com Partners With Enzyme Digital

    Online winery cooperative Winetasting.com has partnered with Enzyme Digital, Inc. to streamline its online catalog and tasting room management. Winetasting.com

  • AOL TIME WARNER HUNTS FOR NEW AOL SKIPPER

    New York City-based AOL Time Warner announced it has tapped executive recruitment agency Spencer Stuart, Chicago, to search for a new leader to replace

  • Short Cuts

    SF Interactive, San Francisco, has hired Bill McGee as executive vice president, marketing services. Most recently, McGee was vice president of marketing