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Chief Marketer Staff

  • Short Cuts

    SF Interactive, San Francisco, has hired Bill McGee as executive vice president, marketing services. Most recently, McGee was vice president of marketing

  • DMA’s Wientzen Testifies at Telemarketing Senate Subcommittee Hearing

    Direct Marketing Association president & CEO H. Robert Wientzen appeared before the Senate Subcommittee on Communications of the Committee on Commerce,

  • Consumers: A User’s Manual

    Online marketing was supposed to cannibalize other marketing methods due to its minimal expense and turnaround speed. Marketers love it—but, Yankelovich

  • MaxDirect to Manage UrbanOutfitters.com List

    MaxWorldwide, Inc., New York, has been named the new list manager for Urban-Outfitters.com. MaxDirect, the offline division of MaxWorldwide, will manage

  • AOL TIME WARNER HUNTS FOR NEW AOL SKIPPER

    New York City-based AOL Time Warner announced it has tapped executive recruitment agency Spencer Stuart, Chicago, to search for a new leader to replace

  • House Expected To Vote On Postal Appropriation Bill Today

    The U.S. House of Representatives is expected to vote today on a $18.5 billion appropriations bill that recommends the payment of just $76.6 million to the USPS.

  • FCC Allows Opt-Out for Telecom Customer Data

    Telecommunications companies will no longer have to get customers’ express permission before sharing customer data.

  • Schwab’s Net Income, Revenue Falls in Second Quarter

    Charles Schwab Corp. had second-quarter net income of $98 million, down from the $102 million it realized one year ago. Its revenue fell from $1.07 billion

  • Loose Cannon: DM’s Slice of the Scandal Pie

    One of the reporters here at DIRECT claims that every scandal in the 20th Century – major or minor – has a connection with New Jersey, his home state. It’s a trick, of course: Dig deep enough and pretty much anything can be linked to anything else. But the direct marketing industry has a tangible connection to WorldCom, the scandal du jour. (Enron? Really, now. Enron was so second quarter.)

  • Short Cuts

    H. Robert Wientzen, the president of the Direct Marketing Association, will testify before the Senate Subcommittee on Communications on Wednesday. Wientzen’s