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Chief Marketer Staff

  • Methodology

    Monitor-OmniPlus is a 15-minute telephone re-contact interview series done five times a year among Yankelovich Monitor study respondents. The June 2002

  • Mail Stream: A Report on Incoming Direct Mail

    The Cabot Market Letter “Accountants, Analysts, Liars and Thieves.” It would seem an unlikely headline for an investing newsletter, but that’s exactly

  • Vocal and Valuable

    Mention direct marketing and with instant, knee-jerk predictability consumers complain. They complain there

  • Winetasting.com Partners With Enzyme Digital

    Online winery cooperative Winetasting.com has partnered with Enzyme Digital, Inc. to streamline its online catalog and tasting room management. Winetasting.com

  • Short Cuts

    SF Interactive, San Francisco, has hired Bill McGee as executive vice president, marketing services. Most recently, McGee was vice president of marketing

  • DMA’s Wientzen Testifies at Telemarketing Senate Subcommittee Hearing

    Direct Marketing Association president & CEO H. Robert Wientzen appeared before the Senate Subcommittee on Communications of the Committee on Commerce,

  • DUNKIN’ DONUTS: WE BUY, YOU FLY

    Dunkin’ Donuts, Randolph, MA, and Atlanta-based Delta Shuttle yesterday kicked off an effort offering greater Boston area consumers round-trip airfare

  • ECKERD SETTLES PRIVACY ISSUE IN FLORIDA

    Eckerd Corp., Clearwater, FL, last week reached a $1 million resolution with the Florida attorney general and agreed to revise its policy for collecting

  • Consumers: A User’s Manual

    Online marketing was supposed to cannibalize other marketing methods due to its minimal expense and turnaround speed. Marketers love it—but, Yankelovich

  • MaxDirect to Manage UrbanOutfitters.com List

    MaxWorldwide, Inc., New York, has been named the new list manager for Urban-Outfitters.com. MaxDirect, the offline division of MaxWorldwide, will manage