Chief Marketer Staff
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Catalina Marketing Sees Jump in Revenue, Income
Catalina Marketing Corp. had first-quarter revenue of $109.1 million, up from $94.4 million in first quarter 2001. Its net income rose from $9.4 million
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Pittman Leaves AOL Time Warner, is Succeeded by Time Warner Execs
AOL Time Warner’s Bob Pittman resigned Thursday from his position as chief operating officer. Pittman also stepped down as a director of AOL Time Warner and will leave the company after a transition period. Pittman had been with AOL before its merger with Time Warner in January 2001.
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Web Site Offers Tips Regarding Hispanic Marketing
A new Web site offers hints and potential pitfalls for marketers wishing to reach the Hispanic market, which currently amounts to 36 million consumers
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AdUmart Scratches at Potential of HDTV for DRTV
AdUmart Interactive will debut Monday what it claims is the first DRTV spot produced in HDTV format. The two-minute DRTV spot for the Kitty Vac, a specially
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DIRECT Listline
Gracewood Groves This file of 29,684 last-12-month buyers is newly managed by Millard Group. Customers purchase fruits, vegetables, jellies, baked goods
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Bill to Make Net Tax Moratorium Permanent Advances
A key subcommittee of the House Judiciary Committee — over the objections of the National Governors Association –has endorsed a bill to make the government
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PC Connection Net Income Drops
PC Connection Inc. reported net income of $325,000 for the second quarter, a sharp drop from $1.4 million for the same period in 2001.
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Short Cuts
Halo Industries Inc. has completed the $10.3 million sale of its sales promotion agency Upshot to Equity Marketing Inc., a Los Angeles-based marketing
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Outlook Group Posts Earnings Increase
Outlook Group Corp. reported net earnings of $511,000 for its fourth quarter, an increase over $58,000 for the same period last year. The direct marketing
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Mail Stream: A Report on Incoming Direct Mail
Inbooks Inbooks, the latest addition to the Bookspan/Doubleday family of book membership clubs offers a selection of books directed primarily at busy