Chief Marketer Staff

• HEINEKEN, NINTENDO PREP FOR FOOTBALL SEASON

  Heineken USA, White Plains, NY teams with Nintendo of America, Redmond, WA, for Football Action at Your Fingertips, a fall promotion with an online sweeps

• Longtime DMer Norm Sturm Dies

  Norm Sturm, former head of Unimail’s Chicago office, died last week at age 70 after a lengthy illness. Sturm, who was a vice president with Unimail, was

• Sears Starts Partnership Program to Expand Use of Credit Card

  Sears, Roebuck and Co. will launch a new partnership program in the first half of 2003 designed to expand use of its Sears credit card. The partnerships

• Direct Listline

  Rod’s Western Palace Package Insert Program. D-J Associates, Inc. been awarded management of the Rod’s Western Palace Package Insert Program These customers

• ECKERD SETTLES PRIVACY ISSUE IN FLORIDA

  Eckerd Corp., Clearwater, FL, last week reached a $1 million resolution with the Florida attorney general and agreed to revise its policy for collecting

• DUNKIN’ DONUTS: WE BUY, YOU FLY

  Dunkin’ Donuts, Randolph, MA, and Atlanta-based Delta Shuttle yesterday kicked off an effort offering greater Boston area consumers round-trip airfare

• Consumers: A User’s Manual

  Online marketing was supposed to cannibalize other marketing methods due to its minimal expense and turnaround speed. Marketers love it—but, Yankelovich

• Introduction

  Direct marketers are barraged every day with meaningless opinions about what consumers think. The press reports with great authority on how they feel

• Vocal and Valuable

  Mention direct marketing and with instant, knee-jerk predictability consumers complain. They complain there

• Methodology

  Monitor-OmniPlus is a 15-minute telephone re-contact interview series done five times a year among Yankelovich Monitor study respondents. The June 2002