Chief Marketer Staff
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Observation Is Key to Marketing Success
Sherlock Holmes once pointed out that Dr. Watson saw things but did not observe them. He did not consciously note facts from the range of things his eyes passed over every day.
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Agencies
Talbots Posts Income of $17.2 Million
The Talbots Inc. posted net income of $17.2 million for the third quarter, compared to a net loss of $12.4 million in the prior year.
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Mol Global Acquires Friendster
Mol Global Pte. Ltd., a Malaysian online payment processing company, has acquired Friendster Inc., an online marketing and social networking company.
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Frandata Names O’Briant
Frandata, a list company specializing in the \franchise industry, has named Kevin O’Briant as an analyst.
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Lyris Special Report: Automatic Engagement
Ken Magill explores automated e-mail messaging
and how marketers can capitalize on it in today -
Agencies
Subway Adds “Biggest Loser” Contestant, as Spokesperson
Subway has signed one of the contestants, Shay Sorrells, on the hit NBC series, “The Biggest Loser” as a spokesperson during 2010
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Agencies
Cox Nixes Sale of Valpak
Cox Enterprises, Inc. said Thursday it is no longer
trying to sell off cooperative direct mailer Valpak, something it -
Mobile
7-Eleven Tests Mobile as a Marketing Channel
Quick-service retailer 7-Eleven is testing the mobile-marketing waters with a San Diego promotion designed to see how many of its customers will text in for a free Slurpee or Big Gulp
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Agencies
Coupons, E-mail, Self-checkout Big Winners in Digital Shopping: Study
Digital shopping technologies are changing the dynamics of shopping. Some, like downloadable coupons have made strong gains in influencing purchases, while others, like social media, are lagging