Chief Marketer Staff
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Agencies
P&I Postscripts
THE ADVERTISING SPECIALITY INSTITUTE: has promoted Dan O’Halloran to executive vice president of distributor services. He had been senior vice president of distributor service
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Orchard Brands Gives Insert Media Management To Media Horizons
Orchard Brands has given management of its insert media programs to Media Horizon Management
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UPS Launches BlackBerry Application
Delivery service UPS has made a new BlackBerry application available for free download.
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Agencies
Kessler Renamed to Postal BOG
President Obama has appointed U.S. Postal Service Board of Governors member Alan C. Kessler to a second term
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Doug Mann Takes Over DM Operations At Vertis
Doug Mann will lead a newly created Operations Center of Excellence at Vertis Communications.
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PROMO’s top stories of 2009
Most popular articles of 2009 Here’s our list of the most read articles of 2009. Stay up-to-date with next year’s top stories by getting the Promo Xtra e-newsletter delivered to your email inbox. Subscribe to Promo Xtra today! #1: Kraft Pushes Recipes …
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QVC Engages Zimmering To Boost Social Media
Multichannel retailer QVC has tapped Zimmering Advertising to enhance its interactive and social digital media activities.
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Agencies
Groupe Aeroplan Acquires Carlson Marketing
Carlson Marketing Worldwide has been acquired by Groupe Aeroplan Inc., a loyalty management company based in Canada.
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Email
E-mail Marketers Measure the Wrong Things: Expert
While marketers tend to measure their e-mail programs using such basic metrics as clicks, opens, and sometimes even conversions, one expert says most of them have got it all wrong.