Chief Marketer Staff
-
Agencies
Williams-Sonoma Earnings Not Penalized By Catalog Cuts
Third-quarter 2009 direct marketing revenue for Williams-Sonoma Inc. dropped 8.1% from third-quarter 2008’s level, falling from $327.7 million to $301 million. But this was to be expected, as the company’s total catalog circulation fell 18.1%, and total pages circulated were down 20.6%. More, along with The Forecaster’s Take, follows.
-
Agencies
Mail Stream: December 14
A bright orange catalog from Successories featuers a new look, new logo and 196 pages of inspirational merchandise. Soldiers
-
Observation Is Key to Marketing Success
Sherlock Holmes once pointed out that Dr. Watson saw things but did not observe them. He did not consciously note facts from the range of things his eyes passed over every day.
-
Agencies
Talbots Posts Income of $17.2 Million
The Talbots Inc. posted net income of $17.2 million for the third quarter, compared to a net loss of $12.4 million in the prior year.
-
Mol Global Acquires Friendster
Mol Global Pte. Ltd., a Malaysian online payment processing company, has acquired Friendster Inc., an online marketing and social networking company.
-
Frandata Names O’Briant
Frandata, a list company specializing in the \franchise industry, has named Kevin O’Briant as an analyst.
-
Lyris Special Report: Automatic Engagement
Ken Magill explores automated e-mail messaging
and how marketers can capitalize on it in today -
Agencies
Subway Adds “Biggest Loser” Contestant, as Spokesperson
Subway has signed one of the contestants, Shay Sorrells, on the hit NBC series, “The Biggest Loser” as a spokesperson during 2010
-
Agencies
Cox Nixes Sale of Valpak
Cox Enterprises, Inc. said Thursday it is no longer
trying to sell off cooperative direct mailer Valpak, something it