Author

Chief Marketer Staff

  • Bill to Make Net Tax Moratorium Permanent Advances

    A key subcommittee of the House Judiciary Committee — over the objections of the National Governors Association –has endorsed a bill to make the government

  • MIN Yanks Controversial List from its System

    Marketing Information Network (MIN), an online data research tool for the list brokerage community, pulled Wednesday a list of magazine subscribers from its system after receiving numerous complaints that the file was not legitimate.

  • DIRECT Listline

    Sea History Magazine List Counsellors Inc. is offering this new-to-market file of 10,500 subscribers to this quarterly maritime history magazine. Selections:

  • Winetasting.com Partners With Enzyme Digital

    Online winery cooperative Winetasting.com has partnered with Enzyme Digital, Inc. to streamline its online catalog and tasting room management. Winetasting.com

  • Short Cuts

    SF Interactive, San Francisco, has hired Bill McGee as executive vice president, marketing services. Most recently, McGee was vice president of marketing

  • DMA’s Wientzen Testifies at Telemarketing Senate Subcommittee Hearing

    Direct Marketing Association president & CEO H. Robert Wientzen appeared before the Senate Subcommittee on Communications of the Committee on Commerce,

  • Introduction

    Direct marketers are barraged every day with meaningless opinions about what consumers think. The press reports with great authority on how they feel

  • HEINEKEN, NINTENDO PREP FOR FOOTBALL SEASON

    Heineken USA, White Plains, NY teams with Nintendo of America, Redmond, WA, for Football Action at Your Fingertips, a fall promotion with an online sweeps

  • MaxDirect to Manage UrbanOutfitters.com List

    MaxWorldwide, Inc., New York, has been named the new list manager for Urban-Outfitters.com. MaxDirect, the offline division of MaxWorldwide, will manage

  • MPS and TPS Have New Addresses

    The Direct Marketing Association has announced new addresses for its mail and telephone preference services, which are free to consumers. Consumers who