Chief Marketer Staff

• Short Cuts

  Halo Industries Inc. has completed the $10.3 million sale of its sales promotion agency Upshot to Equity Marketing Inc., a Los Angeles-based marketing

• Outlook Group Posts Earnings Increase

  Outlook Group Corp. reported net earnings of $511,000 for its fourth quarter, an increase over $58,000 for the same period last year. The direct marketing

• West Marine Reports Rise in Income

  West Marine, Inc. reported net income of $15.8 million for the second quarter, an increase over $13.7 million for the same period last year. Net sales

• Mail Stream: A Report on Incoming Direct Mail

  Inbooks Inbooks, the latest addition to the Bookspan/Doubleday family of book membership clubs offers a selection of books directed primarily at busy

• Consumers: A User’s Manual

  Online marketing was supposed to cannibalize other marketing methods due to its minimal expense and turnaround speed. Marketers love it—but, Yankelovich

• AOL TIME WARNER HUNTS FOR NEW AOL SKIPPER

  New York City-based AOL Time Warner announced it has tapped executive recruitment agency Spencer Stuart, Chicago, to search for a new leader to replace

• Longtime DMer Norm Sturm Dies

  Norm Sturm, former head of Unimail’s Chicago office, died last week at age 70 after a lengthy illness. Sturm, who was a vice president with Unimail, was

• MPS and TPS Have New Addresses

  The Direct Marketing Association has announced new addresses for its mail and telephone preference services, which are free to consumers. Consumers who

• MarketsOnDemand Launches Lifestage Files

  MarketsOnDemand, Chicago, has launched five new consumer life-stage lists. The new lists are: Affluent Consumers, Families with Infants, Direct Mail Buyers,

• Direct Listline

  Rod’s Western Palace Package Insert Program. D-J Associates, Inc. been awarded management of the Rod’s Western Palace Package Insert Program These customers