Chief Marketer Staff

• Federated Direct Gets a New Chief

  Federated Department Stores has named James J. Amann, a 38-year company veteran, as executive vice president of strategic initiatives. He will also head Federated Direct, the firm’s direct marketing arm.

• DIRECT Listline

  ADVO Residential Database ADVO has named ALC Data Management as manager of its ADVO Advantage Residential database. The file offers 100% coverage of residential

• Internet Delivers Audiences as Big as TV and Magazines: Study

  The Internet delivers audiences comparable in size to television and magazines, according to a new study by DoubleClick Inc. and Cross Media Reach. On

• Live from NCDM: Cautionary Tales of CRM

  Customer relationship management (CRM) is a process, not a technology, and like any new process it will take time and money to implement properly.

• ParadyszMatera Chosen as List Broker for REI’s Catalog File

  Recreational Equipment Inc. has chosen ParadyszMatera to be the exclusive broker of its catalog buyers file. The last-12-month buyers file has 124,733

• Short Cuts

  iMakeNews, Newton, MA, has named Brian Cusack vice president of sales. The company, which specializes in customer acquisition through permission-based

• DIRECT Listline

  Gracewood Groves This file of 29,684 last-12-month buyers is newly managed by Millard Group. Customers purchase fruits, vegetables, jellies, baked goods

• Online Starbucks Coupon Was a Hoax

  Consumers in Washington D.C. attempting to redeem coupons received via e-mail for a free 12-ounce Cr

• Publishers Clearing House Receives $29 Million in Financing

  Publishers Clearing House has received $29 million in financing from CIT Business Credit, an asset-based lender. The arrangement includes a $20 million

• Cuba Amendment Delays House Vote on Postal Funding Bill

  The House put off voting on a postal appropriations bill until later this week because an amendment about lifting the travel ban to Cuba was tacked on at the last minute.