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Chief Marketer Staff

  • Federated Direct Gets a New Chief

    Federated Department Stores has named James J. Amann, a 38-year company veteran, as executive vice president of strategic initiatives. He will also head Federated Direct, the firm’s direct marketing arm.

  • DIRECT Listline

    ADVO Residential Database ADVO has named ALC Data Management as manager of its ADVO Advantage Residential database. The file offers 100% coverage of residential

  • Alloy Acquires MPM Holding

    Alloy Inc. has acquired MPM Holding Inc., for $48 million. MPM Holding is the parent company of Market Place Media (MPM), a promotions company serving the college, multi-cultural and military markets.

  • Hewlett-Packard’s One-to-One E-mail Reaps $20 Million a Month

    Hewlett-Packard Co. enjoys an auto-replenishment program with kick. Not only do e-mails go out to company decision-makers each month keyed to the age of products purchased, they are customized to the decision-maker’s specific needs and past behavior.

  • DIRECT Listline

    Gracewood Groves This file of 29,684 last-12-month buyers is newly managed by Millard Group. Customers purchase fruits, vegetables, jellies, baked goods

  • Cuba Amendment Delays House Vote on Postal Funding Bill

    The House put off voting on a postal appropriations bill until later this week because an amendment about lifting the travel ban to Cuba was tacked on at the last minute.

  • Catalina Marketing Sees Jump in Revenue, Income

    Catalina Marketing Corp. had first-quarter revenue of $109.1 million, up from $94.4 million in first quarter 2001. Its net income rose from $9.4 million

  • Web Site Offers Tips Regarding Hispanic Marketing

    A new Web site offers hints and potential pitfalls for marketers wishing to reach the Hispanic market, which currently amounts to 36 million consumers

  • AdUmart Scratches at Potential of HDTV for DRTV

    AdUmart Interactive will debut Monday what it claims is the first DRTV spot produced in HDTV format. The two-minute DRTV spot for the Kitty Vac, a specially

  • Online Starbucks Coupon Was a Hoax

    Consumers in Washington D.C. attempting to redeem coupons received via e-mail for a free 12-ounce Cr