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GPM Associates Debuts Two Government Buyers Files

GPM Associates Inc. has released two new proprietary Government Buyers Databases. The GBL Credit Cards and GBL GSA Advantage total 300,000 buyers. These

Live from NCDM: Technology Use Will Be a Catalyst for Growth

The United States direct marketing industry generated $1.8 trillion in 2001, and is poised to deliver $2 trillion this year–and much of that growth will

Prozac Sent to 16-Year-Old Boy

A 16-year-old boy was among Florida residents who received unsolicited samples of Prozac earlier this month, the Associated Press reported. The Walgreen

DMA Approves of Senate Draft Bill to Reform USPS

The Direct Marketing Association has put its stamp of approval on a Senate proposal to create a commission to reform the United States Postal Service.

U.K. Post Office to Axe Managers

Consignia, the U.K.’s privatized postal service, is planning a management shake up it hopes will safe more than 50 million pounds sterling ($75 million) a year, according to the London Daily Telegraph.

Live From NCDM: Study Says Privacy Big Consumer Concern

People don’t want marketers to sell personal data about them–unless they get permission first. More than 80% of respondents to a survey said that unauthorized sale of personal information is a serious privacy violation.

Live from NCDM: Shocks from Buchholz

The world economy has experienced several systemic shocks relatively recently–and they weren’t the ones that might initially come to mind. Todd G. Buchholz,

Short Cuts

Solar Communications has appointed two. John Barrett and John Waterhouse have both been named vice president of business development. Naperville, IL-based

KID WINNER SUES WARNER BROS.

Warner Bros. faces an embarrassing legal battle after rescinding a sweeps grand prize when it found out the winner was only 11 years old. Los Angeles-based