Chief Marketer Staff

• ISCO Taps Parker Communications

  ISCO Industries has selected tapped Parker Communications Inc. to develop its new direct mail and marketing campaign. The budget was not disclosed. KPC

• Short Cuts

  iMakeNews, Newton, MA, has named Brian Cusack vice president of sales. The company, which specializes in customer acquisition through permission-based

• Live from NCDM: Ask Not for Whom the Cookie Crumbles

  It may not be direct response marketing in the purest sense, but at 1401 Arch Street, just two blocks away from the Philadelphia Convention Center where

• Verisign Sued for “Renewal” Mailings

  Intercosmos Media Group Inc., a registrar of Internet domain names, has sued rival VerSign Inc., accusing it of sending deceptive domain expiration and

• Internet Delivers Audiences as Big as TV and Magazines: Study

  The Internet delivers audiences comparable in size to television and magazines, according to a new study by DoubleClick Inc. and Cross Media Reach. On

• New Products and Services

  M@il Integrator: Gives marketers the ability to seamlessly synchronize on-line and off-line campaigns — Solar Communications, Naperville, IL. Precision

• CADM Names Zeller Holmes Volunteer of Year

  The Chicago Association of Direct Marketing has named Bart Zeller Jr. as the 2002 recipient of the Natalie P. Holmes Volunteer of the Year award.

• ParadyszMatera Chosen as List Broker for REI’s Catalog File

  Recreational Equipment Inc. has chosen ParadyszMatera to be the exclusive broker of its catalog buyers file. The last-12-month buyers file has 124,733

• Mail Stream: A Report on Incoming Direct Mail

  Inbooks Inbooks, the latest addition to the Bookspan/Doubleday family of book membership clubs offers a selection of books directed primarily at busy

• CoolSavings Mails for the First Time–to 100,000 Members

  The online coupon company CoolSavings is mailing for the first time with a 100,000 drop. The co-op direct mail piece, “Young Families” is targeted to