Chief Marketer Staff

• Alloy Acquires MPM Holding

  Alloy Inc. has acquired MPM Holding Inc., for $48 million. MPM Holding is the parent company of Market Place Media (MPM), a promotions company serving the college, multi-cultural and military markets.

• Internet Delivers Audiences as Big as TV and Magazines: Study

  The Internet delivers audiences comparable in size to television and magazines, according to a new study by DoubleClick Inc. and Cross Media Reach. On

• New Products and Services

  M@il Integrator: Gives marketers the ability to seamlessly synchronize on-line and off-line campaigns — Solar Communications, Naperville, IL. Precision

• Hewlett-Packard’s One-to-One E-mail Reaps $20 Million a Month

  Hewlett-Packard Co. enjoys an auto-replenishment program with kick. Not only do e-mails go out to company decision-makers each month keyed to the age of products purchased, they are customized to the decision-maker’s specific needs and past behavior.

• CADM Names Zeller Holmes Volunteer of Year

  The Chicago Association of Direct Marketing has named Bart Zeller Jr. as the 2002 recipient of the Natalie P. Holmes Volunteer of the Year award.

• Mail Stream: A Report on Incoming Direct Mail

  Inbooks Inbooks, the latest addition to the Bookspan/Doubleday family of book membership clubs offers a selection of books directed primarily at busy

• ParadyszMatera Chosen as List Broker for REI’s Catalog File

  Recreational Equipment Inc. has chosen ParadyszMatera to be the exclusive broker of its catalog buyers file. The last-12-month buyers file has 124,733

• CoolSavings Mails for the First Time–to 100,000 Members

  The online coupon company CoolSavings is mailing for the first time with a 100,000 drop. The co-op direct mail piece, “Young Families” is targeted to

• Federated Direct Gets a New Chief

  Federated Department Stores has named James J. Amann, a 38-year company veteran, as executive vice president of strategic initiatives. He will also head Federated Direct, the firm’s direct marketing arm.

• Live from NCDM: Cautionary Tales of CRM

  Customer relationship management (CRM) is a process, not a technology, and like any new process it will take time and money to implement properly.