Chief Marketer Staff

• Sen. Lieberman to Keynote at Fall DMA Conference

  U.S. Sen. Joseph Lieberman (D-CT) will speak at the Direct Marketing Association’s 85th Annual Conference and Exhibition.

• CoolSavings Mails for the First Time–to 100,000 Members

  The online coupon company CoolSavings is mailing for the first time with a 100,000 drop. The co-op direct mail piece, “Young Families” is targeted to

• DIRECT Listline

  ADVO Residential Database ADVO has named ALC Data Management as manager of its ADVO Advantage Residential database. The file offers 100% coverage of residential

• Federated Direct Gets a New Chief

  Federated Department Stores has named James J. Amann, a 38-year company veteran, as executive vice president of strategic initiatives. He will also head Federated Direct, the firm’s direct marketing arm.

• Alloy Acquires MPM Holding

  Alloy Inc. has acquired MPM Holding Inc., for $48 million. MPM Holding is the parent company of Market Place Media (MPM), a promotions company serving the college, multi-cultural and military markets.

• Hewlett-Packard’s One-to-One E-mail Reaps $20 Million a Month

  Hewlett-Packard Co. enjoys an auto-replenishment program with kick. Not only do e-mails go out to company decision-makers each month keyed to the age of products purchased, they are customized to the decision-maker’s specific needs and past behavior.

• Internet Delivers Audiences as Big as TV and Magazines: Study

  The Internet delivers audiences comparable in size to television and magazines, according to a new study by DoubleClick Inc. and Cross Media Reach. On

• ParadyszMatera Chosen as List Broker for REI’s Catalog File

  Recreational Equipment Inc. has chosen ParadyszMatera to be the exclusive broker of its catalog buyers file. The last-12-month buyers file has 124,733

• ISCO Taps Parker Communications

  ISCO Industries has selected tapped Parker Communications Inc. to develop its new direct mail and marketing campaign. The budget was not disclosed. KPC

• Live from NCDM: Ask Not for Whom the Cookie Crumbles

  It may not be direct response marketing in the purest sense, but at 1401 Arch Street, just two blocks away from the Philadelphia Convention Center where