Chief Marketer Staff
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DIRECT Listline
Federated Stores Retail Credit Card Buyers Enhanced Lake Group Media Inc. has won the management of this 2.6-name list of May hotline buyers sourced from
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Experian, Zairmail to Offer Services for Small- to Mid-Sized Firms
Experian has struck an alliance between BizInsight, its suite of business-to-business marketing products (http://www.experianbizinsight.com) and Zairmail.
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H&R Block Taps DraftWorldwide for Software DM
H&R Block has picked DraftWorldwide to create direct and electronic marketing for its tax preparation and financial services software.
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Martha Stewart Earnings Up, DM Revenue Down
Martha Stewart Living Omnimedia Inc.’s income rose, but direct marketing revenue fell in the second quarter. The company reported net income of $6.74
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Live from NCDM: Epsilon to Offer Unica Software
Software manufacturer Unica Corp. has inked a contract with Epsilon, a marketing and billing system provider. The multi-year agreement calls for Epsilon
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Live From NCDM: Study Says Privacy Big Consumer Concern
People don’t want marketers to sell personal data about them–unless they get permission first. More than 80% of respondents to a survey said that unauthorized sale of personal information is a serious privacy violation.
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NEBS Names Riley to President Post
New England Business Service Inc. has promoted Richard Riley to president and COO. Riley joined the Groton, MA direct marketer in 1997. In July 2001,
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Live from NCDM: Shocks from Buchholz
The world economy has experienced several systemic shocks relatively recently–and they weren’t the ones that might initially come to mind. Todd G. Buchholz,
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DIRECT Listline
Vantage Press-Aspiring Authors Tens of thousands of aspiring authors and would-be novelists choose Vantage Press, a vanity publisher to get their manuscripts
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Live from NCDM: Technology Use Will Be a Catalyst for Growth
The United States direct marketing industry generated $1.8 trillion in 2001, and is poised to deliver $2 trillion this year–and much of that growth will