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Chief Marketer Staff

  • U.K. Post Office to Axe Managers

    Consignia, the U.K.’s privatized postal service, is planning a management shake up it hopes will safe more than 50 million pounds sterling ($75 million) a year, according to the London Daily Telegraph.

  • Live From NCDM: Study Says Privacy Big Consumer Concern

    People don’t want marketers to sell personal data about them–unless they get permission first. More than 80% of respondents to a survey said that unauthorized sale of personal information is a serious privacy violation.

  • SPIDER-MAN SET TO LEAP ONTO SMALL SCREEN

    Columbia TriStar Home Entertainment, Culver City, CA, is spinning a new promotional web for the video release of Spider-Man. The film, which brought in

  • Live from NCDM: Shocks from Buchholz

    The world economy has experienced several systemic shocks relatively recently–and they weren’t the ones that might initially come to mind. Todd G. Buchholz,

  • NEBS Names Riley to President Post

    New England Business Service Inc. has promoted Richard Riley to president and COO. Riley joined the Groton, MA direct marketer in 1997. In July 2001,

  • Sen. Lieberman to Keynote at Fall DMA Conference

    U.S. Sen. Joseph Lieberman (D-CT) will speak at the Direct Marketing Association’s 85th Annual Conference and Exhibition.

  • Short Cuts

    Solar Communications has appointed two. John Barrett and John Waterhouse have both been named vice president of business development. Naperville, IL-based

  • PITTMAN OUT, TIME WARNER EXECS IN

    Bob Pittman last week resigned as coo of New York City-based AOL Time Warner amid reports of combative relationships with Time Warner management and a

  • Hewlett-Packard’s One-to-One E-mail Reaps $20 Million a Month

    Hewlett-Packard Co. enjoys an auto-replenishment program with kick. Not only do e-mails go out to company decision-makers each month keyed to the age of products purchased, they are customized to the decision-maker’s specific needs and past behavior.

  • Live from NCDM: Cautionary Tales of CRM

    Customer relationship management (CRM) is a process, not a technology, and like any new process it will take time and money to implement properly.