Chief Marketer Staff

• Campbell-Ewald, Draft Worldwide to Share USPS Chores

  The U.S. Postal Service, cutting its ad agencies from four to two, has awarded its general advertising contract to Campbell-Ewald, Detroit. Direct marketing

• ClickAction Reports Revenue Falloff

  ClickAction, an e-mail services provider, reported second-quarter revenue of $2.4 million, compared with $5.1 million during the same quarter last year.

• PCH Sued for Alleged Product Malfunction

  Publishers Clearing House has been hit with a personal-injury suit by a consumer. A Wynnwood, PA woman named Gloria Dougherty claims that a gravy bowl

• DIRECT Newsline

  Biography Magazine Direct Media Inc. is offering two new selects for its Biography magazine subscriber list: Gift givers (44,490) and gift recipients

• Martha Stewart Earnings Up, DM Revenue Down

  Martha Stewart Living Omnimedia Inc.’s income rose, but direct marketing revenue fell in the second quarter. The company reported net income of $6.74

• H&R Block Taps DraftWorldwide for Software DM

  H&R Block has picked DraftWorldwide to create direct and electronic marketing for its tax preparation and financial services software.

• USPS Ends Controversial Bonus Program For Executives

  Postmaster General John Potter has abolished a controversial bonus program for about 80,000 U.S. Postal Service executives, supervisors and managers.

• Live from NCDM: Wells Fargo Banks on Customer Analysis

  It takes more than good service to keep retail bank customers from leaving.

• Japan to Privatize Post Office

  The Japanese Diet has enacted a set of bills to turn the Postal Services Agency into a state-run corporation and allow private firms to enter the mail

• Live from NCDM: Yahoo Teases Two Targeting Products

  Yahoo, the Web portal and marketing company, is rolling out two new offerings. One will allow marketers to identify consumers with high propensity to